The Artificial Intelligence (AI) and Digital Strategy Minor empowers students across Columbia College Chicago to utilize emerging technologies to strengthen their artistic and professional impact. This program bridges creativity and machine intelligence, offering a foundational understanding of AI and other transformative technologies to apply in digital marketing and business through ethical innovation strategies. 

Designed for students majoring in the School of Business as well as those studying in other programs across the college, the minor equips creative professionals with future-ready knowledge and skills. Courses emphasize real-world application through a mix of theory, hands-on experimentation,case studies, and experiential learning. The curriculum also explores ethics, bias, societal impacts, and legal implications, ensuring that students are both innovative and responsible leaders.

As a result of successfully completing program requirements, students should be able to 

1. Frame creative/business problems as AI-addressable tasks with clear success metrics. 

2. Build safe, documented workflows that combine human judgment with AI tools. 

3. Analyze data and communicate decisions with concise, visual narratives. 

4. Produce AI-assisted media assets aligned to brand, audience, and channel strategy.

5. Govern AI for use with legal literacy, bias mitigation, and policy artifacts. 
6. Evaluate ROI and risk of AI initiatives in discipline-specific contexts.