The digitally focused BA in Marketing equips students with the knowledge and skills to pursue careers in traditional and digital marketing and communication businesses. Students learn how to devise marketing and communication plans that target new and existing audiences. The program’s full-time and adjunct faculty consists of academics and creative professionals who integrate current industry practices into their classroom to prepare students for professional marketing careers.

A grade of “C” or better is required in all major coursework.

For students who have earned a Bachelors degree previously, Columbia offers a Second Bachelor of Arts in Marketing.

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