The BA in Sports Management aims to equip students with the knowledge and skills to pursue careers in the sports industry. Students learn the fundamental concepts in talent management, sponsorship, and revenue generating strategies. The sports management major provides students opportunities to think entrepreneurially and to develop leadership skills valued by today’s sports organizations.
The full-time and adjunct faculty of more than 200 renowned academics and creative professionals integrate current industry practices into the classroom. With over 900 arts, entertainment, and media management students and a global network of alumni, the program has a major influence in the field of arts, entertainment, and media management worldwide.
Successful Sports Management graduates should be able to:
- Understand fundamentals of managing creative organizations and professionals.
- Apply critical thinking, problem solving, and communication skills to the entrepreneurial management of the creative sectors.
- Analyze trends, opportunities, and challenges to compete successfully in a rapidly changing global environment.
- Lead the next generation of creative ventures.
- Launch self-sustaining creative careers.
A grade of “C” or better is required in all major coursework.
For students who have earned a Bachelors degree previously, Columbia offers a Second Bachelor of Arts in Sports Management.
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