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2015-2016 Course Catalog 
    
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2015-2016 Course Catalog [ARCHIVED CATALOG]

Courses

 

  
 
  

  • 27-3710 Fashion Design Studio III

    In this course the process of developing and generating a body of work is designed to deepen knowledge and understanding of research as it applies to creativity and reflective practice. Fashion design is explored through the phases of conceptualization, context, and process. Of particular focus is the development of effective design practice and the generation of original and innovative concepts relative to fashion, structure and the body.

    3 Credits
    PREREQUISITES: 27-2710 Fashion Design Studio II  CONCURRENT: 27-3606 Apparel Studio III  
  

  • 27-3720 Fashion Design Studio IV

    This course emphasizes deep and immersive studio-based exploration of research methods and design processes towards developing original concepts, ideas, and prototypes culminating in a Senior Thesis proposal (to be realized in the following semester). Students consider contemporary trends/art movements and customer research/audience as part of their design process. They will also be required to present their proposal to a jury comprised of faculty and industry professionals. The course also includes process documentation, portfolio design, and formal presentation.

    3 Credits
    PREREQUISITES: 27-3710 Fashion Design Studio III  
    Requirements BFA Degree
  

  • 27-3740 Fashion Design: Production to Showroom

    Fashion Design students will explore the process from production to sales through the lens of a major brand as well as a start-up fashion line. Students will learn the steps of line development including sourcing, costing, pre-production, working with a manufacturer and taking a product line to market at the wholesale level.

    3 Credits
    PREREQUISITES: 27-2600 Garment Construction II
    Requirements Senior Status required
  

  • 27-3770 Fashion Design Senior Thesis

    This course gives students the opportunity to further develop and finally construct an original collection of clothing that showcases their creativity, innovative designs, and technical skills, using designs and sample prototypes from Fashion Design Studio IV. Students will also develop strategies for marketing their collection along with a professional portfolio that best represents their individual design identity.

    6 Credits
    PREREQUISITES: 27-3720 Fashion Design Studio IV
  

  • 27-3910 Merchandising: Concept to Consumer

    This course explores product development practices; studies roles of manufacturing, wholesaling, and retailing and their relationship to merchandising; teaches the steps involved in merchandising products to consumers; and asks students to develop a merchandise plan for a product line.

    3 Credits
    PREREQUISITES: 27-2915 Apparel Evaluation  
  

  • 27-3920 Visual Merchandising Practicum

    This course places students in the role of the visual merchandiser with a real business or not-for-profit client. Students will learn the steps involved in managing and executing a window display. Students will complete two window installations/deinstallations within the semester.

    3 Credits Repeatable
    PREREQUISITES: 27-1920 Visual Merchandising I 
    Requirements Department Permission
  

  • 27-3940 Retail Buying

    This course teaches buying activities to students interested in retailing a product in either corporate or small business environment. Roles of merchandise buyers in various retail organizations are examined. Emphasis is placed on planning, developing, and computing of merchandise buying plan. Domestic and foreign merchandise resources and vendor negotiating are also covered.

    3 Credits
    PREREQUISITES:  27-3910 Merchandising: Concept to Consumer 
  

  • 27-3949 Retail Store Practicum

    This course is intended for advanced Fashion Business students. Students get hands-on experience in professional management and operation of a retail store. Students buy merchandise, manage product assortment and inventory, market product and inventory, market through visual merchandising and outside promotional activities, and manage day-to-day operations of a retail store.

    3 Credits Repeatable
    PREREQUISITES: 27-3910 Merchandising: Concept to Consumer 
    Requirements Permission of Instructor
  

  • 27-3960 Fashion Styling: Business

    This course brings together Fashion Design, Fashion Business, and Photography students who work on real-world situations that bring original fashion designs to the marketplace. Emphasis is on promotion and media strategies in a variety of business environments. The goal of the course is to foster an atmosphere of collaborative learning. Cross-listed with 27-3605 Fashion Styling: Designer and 23-3410 Fashion Photography Collaboration: Photographer, Designer, and Manager (Photography).

    3 Credits
    PREREQUISITES: 27-2160 Fashion Styling I 
    Requirements Permission of Instructor
  

  • 27-3961L Research, Networking and Portfolio Development

    This course is integrated with courses 27-3963L and 27-3962L and is taught at the Raleigh Studio in Hollywood, California, for an intensive five weeks. Students will implement industry research techniques that will serve as the foundation of a presentation to industry professionals. This study will also include exploration of costuming employment opportunities in the various media and entertainment industries. Students are expected to complete a professional portfolio for costume design and/or costume supervision.

    4 Credits
    PREREQUISITES: 27-1610 Fashion Design Studio 
    Requirements Permission of Instructor
  

  • 27-3962L Wardrobe Supervision for TV, Film, and Entertainment

    This course is integrated with courses 27-3963L and 27-3961L and taught at the Raleigh Studio in Hollywood, California, for an intensive five weeks. Students will learn how to develop a budget for costume production and/or acquisition manually and electronically and present the plan at a production meeting. Students will also learn the logistics of costume supervision such as calling actors, getting sizes, performing fittings, coordintating shooting schedules and costume needs, and organizing wardrobe trailers. Permission of program coordinator is required to enroll.

    4 Credits
    PREREQUISITES: 27-1610 Fashion Design Studio 
    Requirements Permission of Instructor
  

  • 27-3963L Costume Design for TV, Film, and Entertainment

    This course is integrated with courses 27-3961L and 27-3962L and taught at the Raleigh Studio in Hollywood, California, for an intensive five weeks. Students will learn how to analyze and break down scripts for costume needs; analyze character development through scripts; sketch design concepts according to industry standards; and present appropriate rendered costumes to industry professionals.

    4 Credits
    PREREQUISITES: 27-1610 Fashion Design Studio 
    Requirements Permission of Instructor
  

  • 27-3970 Decision Making for Fashion Business:

    In this capstone course taken in the final semester, students apply decision-making skills to successfully address the needs of their community partners. In addition, students prepare for their transition from college to career.

    3 Credits
    PREREQUISITES: 27-3910 Merchandising: Concept to Consumer 
  

  • 27-3988 Internship

    1-6 Credits Repeatable
    Requirements 3.0 GPA required and Department Permission and Junior Status or Above
  

  • 27-3988J Internship: Fashion Studies

    1-6 Credits Repeatable
    Requirements 3.0 GPA required
  

  • 27-3990 Fashion Studies in the Field:

    Drawing on the rich resources specific to the city, this course will provide an introduction to the local fashion industry for students soon-to-enter a fashion-related profession. The course is designed to enhance students’ knowledge of the local fashion industry including its history, fashion design, production, merchandising, and retailing. In addition, students will visit museums and other culturally unique sites to enhance their understanding of the subject.

    1-3 Credits Repeatable
    Requirements Department Permission
  

  • 27-3990J Fashion Studies in the Field:

    Drawing on the rich resources specific to the city, this course will provide an introduction to the local fashion industry for students soon-to-enter a fashion-related profession. The course is designed to enhance students’ knowledge of the local fashion industry including its history, fashion design, production, merchandising, and retailing. In addition, students will visit museums and other culturally unique sites to enhance their understanding of the subject.

    3 Credits Repeatable
    Requirements Department Permission
  

  • 27-3995 Directed Study

    This course consists of learning activities involving student independence within the context of regular guidance and direction from a faculty advisor. Directed Studies are appropriate for students who wish to explore a subject beyond what is possible in regular courses or for students who wish to engage in a subject or activity not otherwise offered that semester by the College. Directed Studies involve close collaboration with a faculty advisor who will assist in the development and design of the project, oversee its progress, evaluate the final results, and submit a grade.

    1-6 Credits Repeatable
    Requirements Department Chairperson
  

  • 27-3995J Directed Study

    This course consists of learning activities involving student independence within the context of regular guidance and direction from a faculty advisor. Directed Studies are appropriate for students who wish to explore a subject beyond what is possible in regular courses or for students who wish to engage in a subject or activity not otherwise offered that semester by the College. Directed Studies involve close collaboration with a faculty advisor who will assist in the development and design of the project, oversee its progress, evaluate the final results, and submit a grade.

    1-6 Credits Repeatable
    Requirements Department Chairperson
  

  • 27-3999 Independent Project

    This course involves the student, with the approval of a supervising faculty, designing a project to study independently an area that is not at present available in the curriculum. Prior to registration, the student must submit a written proposal for approval to the chair of the department that outlines the project and its anticipated outcomes.

    1-6 Credits Repeatable
    Requirements Department Chairperson and Junior Status or Above
  

  • 27-3999J Independent Project

    This course involves the student, with the approval of a supervising faculty, designing a project to study independently an area that is not at present available in the curriculum. Prior to registration, the student must submit a written proposal for approval to the chair of the department that outlines the project and its anticipated outcomes.

    1-6 Credits Repeatable
    Requirements Department Chairperson
  

  • 28-1101 Career Development

    Course provides students with individual help in identifying positions in their field that best suit their skills and potentials. Topics include composing letters, resumes, proposals, and as responses; approaching potential employers; follow-up; and networking.

    2 Credits
  

  • 28-1110 Introduction to Management

    In this course students learn the basic management functions of planning, organizing, leading and controlling, as they explore their opportunities as future arts managers and entrepreneurs. Using text, activities, films, cases and projects, students deepen their understanding of the role of the arts manager; practice applying management skills, tools, and techniques; and identify ways to effectively and creatively respond to management problems and challenges.

    3 Credits
  

  • 28-1112 Managerial Economics

    This course introduces economic principles including supply and demand, consumer choice, opportunity costs, market system, money, and banking as they apply to the management of arts, entertainment and media. The factors that impact each of these principles are also explored in depth. This is an integrated macro-micro introduction for future managers and entrepreneurs.

    3 Credits
  

  • 28-1113 Information Management

    This course provides students with a practical framework for employing essential computer applications in today’s business environment. Students apply advanced functions of database, spreadsheet, word processing and presentation software to business analysis and decision-making processes. The skill set pursued in this course is fundamental to effective managerial operations of a variety of arts, entertainment and media businesses and organizations.

    3 Credits
  

  • 28-1115 Entertainment Marketing

    This course teaches students to analyze arts, entertainment, media, and fashion organizations within their environmental context to determine how to position them in the marketplace. Students develop an understanding of the consumer and market, choose proper research techniques to solve problems, determine appropriate promotional techniques to develop relationships with customers, and develop a complete and integrated marketing plan for an organization.

    3 Credits
  

  • 28-1270 Business of Visual Arts

    This course investigates a broad range of visual arts institutions, organizations, and businesses, including museums, commercial galleries, non-profit and alternative venues, auction house and art fairs. The course includes site visits and meetings with professionals to provide an inside look at how these arts businesses operate and to expose students to diverse career opportunities in the field of visual arts. This course is an entry point for other visual arts management classes, a requirement for students pursuing a visual arts management degree, and is also open to non-Business and Entrepreneurship majors.

    3 Credits
  

  • 28-1310 Business of Design

    This course introduces students to management practices in the design field. Students will investigate the business practices associated with a variety of design disciplines including graphic design, illustration, interior architecture, product design, fashion design, web design, branding, marketing, photography, product design, and advertising design. Through an examination of functionality (mission/purpose, products/services, and target markets), clients/audience, organizational structure, strategy, and operations, students will understand the management of integrated design practices.

    3 Credits
  

  • 28-1410 Business of Music

    Business of Music provides a comprehensive exploration of the multibillion-dollar music industry. Both historical developments and current music business issues are examined. Topics include professional songwriting, copyright, the recording industry, management, touring, publishing, marketing, distribution, the role of technology in the industry and careers in music. This course is an entry point for other music business classes, a requirement for students pursuing a music business management degree, and is also open to non-Business and Entrepreneurship majors.

    3 Credits
  

  • 28-1500 Introduction to Marketing

    This introductory survey course explores the fundamentals of marketing: product, promotion, pricing, and distribution, as well as the impact of consumer and market research, technology, and globalization.

    3 Credits
  

  • 28-1501 Promotional Marketing

    This course examines the range of techniques available to activate consumers to move from awareness and interest to purchase. In identifying the motivations behind loyalists, experimenters and switchers, students will explore promotional and retail marketing from the perspective of the retailer and manufacturer, as well as the shopper. A variety of retail channels are examined from mega-store to mall, online and actual.

    3 Credits
  

  • 28-1503 Intro to Sales Management

    This course is designed for upper grade students who are looking to acquire the consultative selling skills necessary to work with clients as a salesperson or manager. Students acquire a working knowledge of consultative selling skills via lectures and actual skill practice sessions. In addition, this course will explore the CRM systems to manage account relationships and a broader strategy for understanding all levels of decision makers and the best ways to reach them.

    3 Credits
  

  • 28-1505J Selling with Your Ears: Listening and Other Personal Selling

    This course is designed for students who are looking to acquire the consultative selling skills necessary to work with clients as a salesperson or manager. Students acquire a working knowledge of consultative selling skills starting with effective listening via lectures and actual skill practice sessions.

    1 Credits Repeatable
  

  • 28-1523 Topics in Marketing

    This course exposes students to issues of current significance that are new and timely. It positions students at the leading edge of ideas that drive markets.

    1 Credits Repeatable
  

  • 28-1523J Topics in Marketing

    This course exposes students to issues of current significance that are new and timely. It positions students at the leading edge of ideas that drive markets.

    1 Credits Repeatable
  

  • 28-1610 Business of Media

    This course surveys the business of traditional media fields including radio, television and film, while also studying emerging digital media industries, including the Web and mobile platforms. This course also examines how changes in technology, consumer behavior, and deregulation are transforming the media industry and the production, distribution, and consumption of content in a digital environment. This course is an entry point for other media management classes, a requirement for students pursuing a media management degree, and is also open to non-Business and Entrepreneurship majors.

    3 Credits
  

  • 28-1635 Business of Film and TV

    This course studies how the movie business works in today’s ever-changing marketplace, concentrating equally on mainstream Hollywood films as well as smaller independent films made outside the studio system. The two businesses co-exist, compete, and sometimes cross over in their attempts for money, starts, distribution deals, movie screens, and audience approval. Course will examine recent mega-mergers in the media world, the type of movies being released, the factors that constitute whether a film is considered a success or failure, and what it takes to compete as a professional working in the very competitive movie industry. Topics will include past events that have shaped today’s film business climate, the various methods of film financing, the cost of film distribution, the state of independent film, the operation of movie theaters, and the mysteries of Hollywood accounting. Throughout the course, students will get an inside glimpse into the economic, political, and power structures behind the scenes which help determine that movies get made, distributed, and seen by the public.

    3 Credits
  

  • 28-1702 Special Events and Promotions

    This course surveys the steps in producing events, including concept, budget, planning, pre-event implementation, day-of-event management, and post-event evaluation. Students explore the range of events from parades and marathons to product launches and theme parties, and participate in at least three events during the semester.

    3 Credits
  

  • 28-1710 Business of Sports

    This course is an introduction to Sports Management principles, the structure of the sports industry and sports organizations, either franchises (ex: Cubs), leagues (ex: NBA), venues (ex: Wrigley Field), equipment (ex: Nike), or events (ex: the Olympics). Course also examines the types of employment training and skills career seekers require. Class will focus on the following topics: sports, culture & society, scope of sports industry; sports consumers; governance; leadership; liability & risk management; role of sports agents; careers in sports management. This course is an entry point for other sports management classes, a requirement for students pursuing a sports management degree, and is also open to non-Business and Entrepreneurship majors.

    3 Credits
  

  • 28-1718 Business of Live and Performing Arts

    This course introduces students to management fundamentals of both not-for-profit and for-profit organizations involved in the producing, presenting and promoting of live entertainment and the performing arts. It gives students an overview in conceptualizing, forming, financing, managing and operating such entities, and bringing a live event from idea conception to night-of-show and beyond. These concepts are explored through both theoretical discussions and practical exercises that focus on evaluation of real live events, from concerts to theater productions and other forms of live entertainment. This course is an entry point for other Live and Performing Arts Management classes, a requirement for students pursuing a Live and Performing Arts Management degree, and is also open to non-Business and Entrepreneurship majors.

    3 Credits
  

  • 28-2110 Accounting

    This course is a thorough overview of financial accounting topics for arts, entertainment and media organizations, starting with the accounting cycle for a sole proprietorship and ending with the study of corporations. Clear principles and procedures are used to demonstrate the function of the accounting cycle. The Income Statement, Statement of Equity, Balance Sheet, and Statement of Cash Flow are prepared. The class introduces financial topics that will enhance the student’s understanding of financial statements and the use of financing through ratio analysis. This course is supported by Supplemental Instruction Peer Study Groups. Please check the website at www.colum.edu/si for days and times.

    3 Credits
    Requirements 24 Enrolled Credit Hour
  

  • 28-2111 Entertainment Law

    This course enables future artists, managers and entrepreneurs to better understand legal issues in business dealings in the arts, media, and entertainment industries, and to recognize where legal problems may arise. This is accomplished through readings and lectures relating to copyright and other intellectual property rights, contracts, licensing agreements, First Amendment issues, agency agreements, and the formation of partnerships and corporations.

    3 Credits
    Requirements 24 Enrolled Credit Hour
  

  • 28-2120 Writing for Managers

    The course emphasizes the importance of professionally written communication for artists, entrepreneurs, and managers in today’s arts, entertainment and media environment. The course focuses on identifying the most appropriate media and format for reaching target audiences and achieving intended communication goals. It also provides students with the essential tools and skills to organize and effectively convey information in a clear and concise manner. The course fulfills Columbia College’s writing intensive requirement (WI).

    3 Credits
    WI
    PREREQUISITES: 52-1152 Writing and Rhetoric II  or 52-1152HN Writing and Rhetoric II: Honors  or 52-1162 Writing and Rhetoric II- Service Learning 
  

  • 28-2150 Organizational Behavior

    This course examines the relationship between organizational structures and the behavior that results from these structures. Effective management systems and methods will be studied, teaching students how an organization’s environment impacts behavior and vice versa.

    3 Credits
    PREREQUISITES: 28-1110 Introduction to Management 
    Requirements 24 Enrolled Credit Hour
  

  • 28-2155 Sales and Management

    Course provides the arts entrepreneur with an overview of the various sales management functions and provides exposure to many of the problems faced by the modern day sales manager in an artistic arena. It closely examines the special concerns of artists who manage sales professionals whose responsibility it is to begin to develop a sales staff for his or her special needs. Upon completion, students should have a basic knowledge of the sales managerial process, the goal setting, and planning process required. Students learn fundamental sales controls and motivating artistic sales professionals. This will be a fun and interactive class and each individual’s growth in learning the skills to sell and to manage a sales force that promotes an artistic craft or product will determine the final grade.

    3 Credits
    PREREQUISITES: 28-1115 Entertainment Marketing 
  

  • 28-2160 Labor Relations for the Arts

    Course examines economic, social, political, institutional, and psychological forces affecting development of unions and guilds among artists. Instruction covers employer-union and employer-employee relations, contracts, union mediation and arbitration, and current legal and economic conditions in the labor market.

    3 Credits
    COREQUISITES: 28-2111 Entertainment Law 
  

  • 28-2165 Managing Human Resources

    Course teaches students to identify principal human resource management functions within an organization. Course utilizes interpersonal communication, role-playing, and hands-on exercises to teach typical human resource management skills applicable to the arts, entertainment, media, and retail fields. Students practice interviewing techniques; creating compensation packages; developing, training, and disciplining employees; and developing performance appraisals.

    3 Credits
    PREREQUISITES: 28-1110 Introduction to Management 
    Requirements 24 Enrolled Credit Hour
  

  • 28-2188 Internship: Management

    1-6 Credits Repeatable
    Requirements 2.80 GPA required
  

  • 28-2195 Directed Study

    Course consists of learning activities involving student independence within the context of regular guidance and direction from a faculty advisor. Directed Studies are appropriate for students who wish to explore a subject beyond what is possible in regular courses or for students who wish to engage in a subject or activity not otherwise offered that semester by the College. Directed Studies involve close collaboration with a faculty advisor who will assist in the development and design of the project, oversee its progress, evaluate the final results, and submit a grade.

    1-6 Credits Repeatable
    Requirements Department Permission
  

  • 28-2198 Substitute Context Course

    1-3 Credits
  

  • 28-2199 Substitute Context Course

    1-3 Credits
  

  • 28-2210 Exhibition Management

    This course provides students with practical experience in the development of exhibitions. The course covers the process of creating an exhibition including curating, design development, interpretation and programming, project planning and management, budgeting, and marketing. Course activities include hands-on experiences, lectures, research, field trips and meetings with exhibition professionals in museums, galleries, and design firms.

    3 Credits
    Requirements 36 Enrolled Credit Hours
  

  • 28-2250 Managing and Licensing Intellectual Property

    This course examines issues related to the management and licensing of intellectual property in the arts, entertainment and media industries, and additionally explores new and emerging opportunities specific to the digital age. Students will engage in intellectual property and industry analysis, including simulated hands-on management of real-world intellectual property portfolios. Students will identify intellectual property assets and portfolios that are appropriate for monetization and will formulate plans for delivering and realizing such value and revenue to the relevant rights holders.

    3 Credits
    COREQUISITES: 28-2110 Accounting 
  

  • 28-2411 Applied Marketing: Music Business

    Effective marketing is a necessary component of a successful music product release, service or tour. This course focuses on marketing in the music industry. The use and effectiveness of marketing in radio, print, online and touring will be explored. An inquiry into the changing music industry focuses on the emergence of developing markets and the future of music.

    3 Credits
    PREREQUISITES: 28-1410 Business of Music 
  

  • 28-2415 ProTools

    This course provides an introduction to the digital production process for music using Avid’s™ industry standard platform, Pro Tools. Topics include the digital audio workspace, Pro Tools software use, time efficiency using the software, industry standard plug-in use, and digital recording session organization. This course prepares students to communicate with recording personnel, artists, producers, engineers and session musicians.

    3 Credits
    Requirements 24 Enrolled Credit Hour
  

  • 28-2425 Managing Music Productions

    This course provides a comprehensive overview of managing a recording project from initial planning through completion. The role of the music producer in creating a variety of recorded material for the entertainment and media industries is explored. Administrative, technical and musical aspects of production are emphasized as students complete assignments aimed at developing a sense of skill and technique in producing a variety of musical product formats.

    3 Credits
    COREQUISITES: 28-1410 Business of Music 
    Requirements 24 Enrolled Credit Hour
  

  • 28-2430 Talent Management

    This course examines the crucial role of professional management for all types of artists and entertainers. Instruction focuses on roles of personal manager, booking agent, talent agent, road manager, and company manager. Course explores formation of an agency, development of talent, and special touring considerations.

    3 Credits
    Requirements 24 Enrolled Credit Hour
  

  • 28-2435 Music Publishing

    Students learn principles and procedures involved in music publishing both nationally and internationally. The course examines copyright basics, registration, and publishing income sources. Analysis of publishing deals and their negotiation provides a foundation in understanding the business of music publishing.

    3 Credits
    Requirements 24 Enrolled Credit Hour
  

  • 28-2440 Applied Retail: Record Stores

    No description available.

    3 Credits
  

  • 28-2500 Intro to Marketing Research

    This course surveys the many types of research, qualitative and quantitative, used by marketers to facilitate decision-making. It emphasizes the rationale behind each technique, and students will strategize, design and conduct a research study.

    3 Credits
    Requirements 24 Enrolled Credit Hour
  

  • 28-2502 Creativity in Marketing

    This exploratory course encourages students to consider nontraditional methods of marketing products. Students engage in creative problem solving in all aspects of marketing to achieve marketing objectives and increase profitability.

    3 Credits
    PREREQUISITES: 28-1500 Introduction to Marketing  or 28-1115 Entertainment Marketing  
  

  • 28-2510 Brands and Branding

    This course is a survey of the strategies and activities that create distinctive brand identities and generate loyalty for products and services. Students will discover the many touch points and stakeholders that affect branding and explore branding as it applies across advertising, public relations, employee interaction, corporate social responsibility, and new product development.

    3 Credits
  

  • 28-2515 Marketing Technology

    This course explores the impact of contemporary technologies on the marketing process. Starting with the e-commerce and research opportunities that abound on today’s internet and moving on to emerging databases and applications, students will explore key word analytics, search engine optimization, consumer demographic profiles, mobile applications, and business solution websites, with an emphasis on analytics, insights, and CRM (customer relationship management).

    3 Credits
    Requirements 30 Earned Credit Hours
  

  • 28-2550PR Global Marketing: Prague

    This course focuses on case study review and discussion of global marketing issues in Europe and specifically the EU (European Union). Students apply basic marketing principles to real life problem solving situations. Students will have the opportunity to interface with advertising agency personnel from DRAFTFCB Prague.

    6 Credits Repeatable
    GA
  

  • 28-2610 Internet and Mobile Business

    This course provides a broad overview of the concepts and principles of online business strategies. Topics discussed include Internet business models, revenue models, management of web development, online distribution, e-commerce, search engine optimization, mobile strategy, privacy and security management.

    3 Credits
    Requirements 24 Enrolled Credit Hour
  

  • 28-2700 Script Analysis

    Script Analysis is a 15-week course designed to:
    • review the elements of Western drama;
    • foster among students a deeper understanding of the screenwriting process;
    • help students appreciate the ways in which a script is reworked and revised in preparation for filming;
    • assist students in developing critical skills in analyzing stories;
    • introduce students to the role of various development/production departments (known as Concentrations at Columbia College Chicago), and how each determines the merits of a script and prepares it for filming;
    • explore the various skills necessary to analyze scripts from the perspective of each of these departments (Concentrations);
    • provide students with several opportunities to apply those skills most closely aligned with their own filmmaking interests to a script(s) under study.
    As a result, students will better be able to understand the different interpretations and demands made on a screenplay as well as the processes required before and during the making of the film based on said screenplay. Students will be able to present their assignments, ideas and analyses in a professional manner.

    3 Credits
    PREREQUISITES: 52-1151 Writing and Rhetoric I  or 52-1112 Writing and Rhetoric - Enhanced II  or 52-1121 International Writing and Rhetoric I  or SAT (Scholastic Aptitude Test) score >= 710 or American College Test score >= 30 or COMPASS Placement Test score >= 99
  
  

  • 28-2712 Self-Management and Freelancing

    This course provides artists of all disciplines with the fundamentals of self-sustaining careers in the arts, entertainment and media. The class equips students with an understanding of the matrix of skills, promotional vehicles, and revenue streams in the arts industries as well as fundamentals of career development and business acumen. This course is recommended for non-business students.

    3 Credits
    Requirements 24 Enrolled Credit Hour
  

  • 28-3088 Internship: Marketing

    This course provides advanced students with an internship opportunity to gain work experience in an area of interest while receiving academic credit toward their degree.

    1-8 Credits Repeatable
  

  • 28-3099 Independent Project: Marketing

    This course is an independent project, designed by the student, with the approval of the department chair, to study an area that is not at present available in the curriculum. Prior to registration, the student must submit a written proposal that outlines the project. A faculty supervisor will be assigned to oversee the project. Permission of the department chairperson AND a written prosposal are prerequisites.

    1-6 Credits Repeatable
  

  • 28-3110 Finance

    Finance is the art and science of managing funds. This course provides an understanding of the financial system, basic financial management techniques, and analyses as applied to the arts, entertainment, and media business environment. Concepts studied include cash flow, ratio analyses, time value of money methodology, capital budgeting, and business ethics. The course introduces students to essential financial management tools used by decision-makers.This course is supported by Supplemental Instruction Peer Study Groups. Please check the website at www.colum.edu/si for days and times.

    3 Credits
    PREREQUISITES: 28-2110 Accounting  
  

  • 28-3120 Accounting II: Forecasting

    This course covers the fundamentals of accounting as applied to partnerships, corporations, and non-for-profit organizations, utilizing the materials from Accounting I. Managerial decision-making from accounting information is the primary course objective. Emphasis is on the organizational structure, net assets, dividends earnings per share, long-term debt and debt vs. equity financing, cash flows, profitability and liquidity ratios for evaluating organizations.

    3 Credits
    PREREQUISITES: 28-2110 Accounting 
  

  • 28-3123 Creative Agency: Practicum

    Students participate in a communications agency that extends student learning beyond the classroom by providing real-world experience and utilizing multi-platform tools to communicate. Students collaborate on a creative communications campaign including client management, advertisting, branding, graphic design, marketing, and research.

    3 Credits Repeatable
    PREREQUISITE: 28-1115 Entertainment Marketing 
  

  • 28-3125 Ethics & Business of Arts

    Course examines fundamental ethical consequences of business decisions made in today’s thriving arts organizations. Students study ethical theories debated among the world’s most respected ancient and modern thinkers and apply these theories to problems in business.

    3 Credits
    Requirements 36 Enrolled Hours
  

  • 28-3135 Strategic Management

    This course focuses on the roles of the chief executive, board, and other senior managers in strategic planning, policy-making, and management of an organization. Case studies in both the for-profit and not-for-profit sectors give special attention to real-world situations of small and large businesses in the arts, entertainment, media, and retail management fields.

    3 Credits
    COREQUISITES: 28-3110 Finance 
    Requirements 48 Enrolled Hours
  

  • 28-3150 Project Management

    Course is intended to familiarize students with fundamentals of project management and their application in the arts. Course will cover a variety of techniques used to manage any type of arts project regardless of scope and industry. An emphasis will be placed on understanding the importance of matching project goals and objectives with the mission of an arts organization or potential funders’ interests.

    3 Credits
    PREREQUISITES: 28-1110 Introduction to Management 
  

  • 28-3151J Personal Taxes

    Basic course does not attempt to present all the tax codes and regulations. Certain complex subjects are introduced only for students to be aware of them and to seek help or to do additional research. The topics presented in this course should allow students to have enough experience to handle routine tax returns. Students should also gain valuable insights into long-term financial planning and realistic income spending plans.

    1 Credits
    Requirements 36 Enrolled Hours
  

  • 28-3152 Negotiation Skills

    Course offers the opportunity to learn negotiation techniques, recognize unfair tactics, and bring about mutually beneficial situations. Instruction also touches on body language, personality types, regional and international ethnic differences, and hidden meanings of words.

    3 Credits
    Requirements 24 Enrolled Credit Hour
  

  • 28-3160 International Arts Management

    This course introduces students to the increasingly global nature of arts management. Students study cultural policies, organizational structures, and funding in a range of international arts, entertainment, and media enterprises. This course also prepares students for study abroad opportunities.

    3 Credits
    GA
    Requirements 60 Enrolled Hours
  

  • 28-3179 Special Topics: Hip Hop Beat Making

    3 Credits Repeatable
  

  • 28-3199 Independent Project: Management

    Students, with the approval of a supervising faculty, design a project to study independently in an area that is not currently available in the curriculum. Prior to registration, the student must submit a written proposal for approval to the chair of the department that outlines the project and its anticipated outcomes.

    1-6 Credits Repeatable
    Requirements Permission of Coordinatr
  
  
  
  
  

  • 28-3340J Advocacy for Arts Majors: Building Relationships with Elected Officials

    Course introduces students to the purpose, principles, and practices of advocacy as part of the democratic process, particularly as it applies to non-profit arts organizations. Instruction reviews the political structures within arts advocates’ work, with an emphasis on Illinois state government. Students are armed with the tools to participate effectively in making the arts a public policy priority and to learn how to use lobbying to defend the interests of non-profit and commercial arts organizations. Students are linked with organizations and individuals engaged in arts advocacy and are provided with an opportunity to lobby at the state government level.

    1 Credits
    Requirements Senior Status required
  
  
  

  • 28-3415 Music Promotion

    This course examines strategies for promoting new releases of music to radio and other media for airplay and exposure. Students learn the tools and skills needed to understand music promotion from the point of view of the major label, the independent label and the unsigned artist. Students gain an understanding of how to use social media and other new media to effectively promote music; how commercial, independent and college radio select new music; as well as techniques used in street and grassroots promotion.

    3 Credits
    PREREQUISITES: 28-1410 Business of Music 
  

  • 28-3416 Digital Media Strategies

    This class addresses new and emerging business models and strategies in today’s rapidly evolving media industries. Topics include an in depth understanding of social media, online marketing, retail and distribution of digital, audio, and visual content including a la carte download services, subscription, and ad-supported streaming services.  Additional topics include e-commerce, web design strategy, mobile retail and promotion, community building, direct to consumer marketing, and a variety of other vital tech-based strategies.

    3 Credits
    Requirements 24 Enrolled Credit Hour
  

  • 28-3420 Music Industry Immersion: Music Business Workshop

    This course is a unique experiential learning opportunity for students interested in music, music business and audio arts to engage these disciplines in an accelerated, hands-on environment. Students will be coached on the development of their musical, technical and management skills through collaborative projects encompassing song development and arranging, live performance, live sound reinforcement, recording, artist management and music company operations. The course will include students, faculty and facilities from the Departments of Music, Audio Arts and Acoustics (AA&A), and Business and Entrepreneurship. Students and faculty from Pop Akademie University Baden-Wuerttemberg, Germany will also participate in this collaborative experience.

    3 Credits
    PREREQUISITES: 28-1410 Business of Music  
    Requirements 48 Enrolled Hours
  

  • 28-3420J Music Industry Immersion: Music Business Workshop

    This course is a unique experiential learning opportunity for students interested in music, music business and audio arts to engage these disciplines in an accelerated, hands-on environment. Students will be coached on the development of their musical, technical and management skills through collaborative projects encompassing song development and arranging, live performance, live sound reinforcement, recording, artist management and music company operations. The course will include students, faculty and facilities from the Departments of Music, Audio Arts and Acoustics (AA&A), and Business and Entrepreneurship. Students and faculty from Pop Akademie University Baden-Wuerttemberg, Germany will also participate in this collaborative experience.

    3 Credits
    PREREQUISITES: 28-1410 Business of Music 
    Requirements 48 Enrolled Hours
  

  • 28-3425 Music Editing: Entertainment Industry

    Course builds on the skills developed in Introduction to Pro Tools for Managers and Music Supervisor: Entertainment Industry and examines the skills and responsibilities of music editors/managers in the entertainment industry. Specific emphasis is placed on understanding the process and technique necessary to edit appropriate music for film, television, games, and other media. Students will also understand negotiations involving contractual fees; the dynamics of working with composers, music supervisors, and other personnel involved in the editing environment; and the process of making judgments on music choice.

    4 Credits Repeatable
    PREREQUISITES: 28-3426 Music Supervision 
  

  • 28-3426 Music Supervision

    The job of a Music Supervisor is to combine music and visual media. This course examines the role and responsibility of the music supervisor in connecting music with film, TV, video games and other forms of media. Emphasis is placed on understanding music selection, song clearance, budgeting, composer delivery and negotiation as it relates to fulfilling the needs of media producers (clientele). Students will gain a practical grasp on the day-to day activities of a music supervisor including client relations, licensing, working with composers and facilitating a successful project.

    3 Credits
    PREREQUISITES: 28-2435 Music Publishing  and 28-2422
  

  • 28-3426J Music Supervisor

    The job of a Music Supervisor is to combine music and visual media. This course examines the role and responsibility of the music supervisor in connecting music with film, TV, video games and other forms of media. Emphasis is placed on understanding music selection, song clearance, budgeting, composer delivery and negotiation as it relates to fulfilling the needs of media producers (clientele). Students will gain a practical grasp on the day-to day activities of a music supervisor including client relations, licensing, working with composers and facilitating a successful project.

    3 Credits
    Requirements Not New Freshman
  

  • 28-3427L Concepts of Recorded Music in the Entertainment Industry (LA)

    4 Credits
    Requirements Permission of Instructor
  

  • 28-3428 Independent Label Management

    Course examines the functions and management of an Independent Recording Company in the ever changing and technology driven Music and Entertainment Industries. Topics include: planning and managing operations, budget development, accounting and managerial controls, marketing strategies, advertising, sales and pricing, and new media strategies.

    3 Credits Repeatable
    PREREQUISITES: 28-2411 Applied Marketing: Music Business 
  

  • 28-3430 Music Publishing II: Licensing Strategies

    This course teaches students concepts involved in developing contracts and music licensing strategies in the music industry. Specific topics include: negotiations involving various new media contracts from the viewpoint of the attorney, media company, and artist and manager; strategic budgeting and negotiation of the artistic development deals; licensing of completed recorded music; the internet as a tool for repertoire; and the utilization of technology for artist development.

    3 Credits
    PREREQUISITES: 28-2435 Music Publishing 
  

  • 28-3472 Decision Making: Music Business

    This capstone course in Music Business examines the organization and operation of principle sectors of the music business: the recording business, artist management and International music management. This course encapsulates the student’s academic experience in the Music Business program. Students will explore the decision making process as it relates to the environment of the music business, marketing strategies, artist/performer relationships, deal structures and entrepreneurial opportunities. Students will also focus on a self-assessment and career strategy to assimilate into the music industry.

    3 Credits
    PREREQUISITES: 28-1410 Business of Music 
    Requirements 36 Enrolled Hours
  

  • 28-3501 Marketing Case Studies

    Advanced marketing course focuses on case study review and discussion. Students apply basic marketing principles to real-life, problem solving situations.

    3 Credits
    Requirements 60 Enrolled Hours
 

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