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    Columbia College Chicago
  Feb 25, 2018
2013-2014 Course Catalog [ARCHIVED CATALOG]

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54-2510 Brands & Branding

Course is a survey of the strategies and activities that create distinctive brand identities and generate loyalty for products and services. Students will discover the many touch points and stakeholders that affect branding and explore branding as it applies across advertising, public relations, employee interaction, corporate social responsibility, and new product development.

3 Credits
Requisites PREREQUISITES: 54-1500 Introduction to Marketing 

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