54-2601 Advertising Workshop

Marketing Communication Advertising core requirement course focuses on teaching students how to develop a comprehensive advertising plan that answers a problem posed by a selected client or case study. At the culmination of the course, students will formally present their creative solution. Course offers a hands-on approach to utilizing principles learned across the Advertising concentration. Recommended for advanced advertising students.

3 Credits
Requisites PREREQUISITES: 54-1500 Introduction to Marketing and 54-1600 Introduction to Advertising