Apr 30, 2024  
2014-2015 Course Catalog 
    
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2014-2015 Course Catalog [ARCHIVED CATALOG]

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29-2550PR Global Marketing: Prague

This course focuses on case study review and discussion of global marketing issues in Europe and specifically the EU (European Union). Students apply basic marketing principles to real life problem solving situations. Students will have the opportunity to interface with advertising agency personnel from DRAFTFCB Prague.

6 Credits
GA Repeatable
Requisites PREREQUISITES: 28-1115 Entertainment Marketing  or 29-1500 Introduction to Marketing 
Requirements Department Permission


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