54-2604 Advertising Campaigns and Case Studies

Case study course analyzes advertising campaigns deemed noteworthy because of their success or ineffectiveness. Students focus on SWOT overviews; methods of creative advertising; media planning, selection, and placement; development of advertising materials; and issues related to the ethics of leading advertisers.

3 Credits
PREREQUISITES: 54-1500 Introduction to Marketing and 54-1600 Introduction to Advertising