54-2400 Fashion Advertising

This course exposes students to current best practices in fashion advertising (which is so much more than just magazine ads). Students will not only analyze on-trend breakthrough fashion ad campaigns involving mobile, experiential, social media, augmented reality, etc.; they will also develop a 360 integrated campaign for a brand, to be presented to industry professionals. Enrolled students should have some foundational knowledge of the fashion and/or advertising industry as the course will move quickly into strategic considerations, conceptual thinking and campaign tactics. It is an ideal course for those interested in leading integrated 360 communication direction for a fashion brand.

3 Credits
PREREQUISITES: 54-1600 Introduction to Advertising or 27-1100 Introduction to Fashion Studies