May 21, 2018  
2015-2016 Course Catalog 
    
2015-2016 Course Catalog [ARCHIVED CATALOG]

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21-2510 Advertising Art Direction: Introduction


This course provides a survey of advertising principles from conception through production and places emphasis on creating an advertising idea for a product. Students learn how to develop and present their ideas from thumbnail to finish.

3 Credits
COREQUISITES: 21-1310 Survey of Typography  and 21-1320 Design Lab  



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