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Defining design opportunities and then developing unique solutions around them is the focus of the thesis experience. In this course students begin by collaboratively developing a context around a large topic area using design-thinking methodologies. Students then pursue individualized research which might include ethnographic observation, interviews with potential end-users, explorations of a new material or manufacturing process, emerging services, or new technologies. Working under the guidance of a faculty member, students are expected to apply the knowledge learned from current as well as previous coursework in the creation of a comprehensive research document. The full product development cycle occurs in Product Design Thesis II.