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53-5660 Global Multimedia Reporting
This course is a practical guide to being a foreign correspondent and to covering international issues in the United States, focusing on immigrant communities in Chicago to understand and report issues of global importance. Students will follow and analyze breaking news and in-depth reporting from around the world. This is a multimedia and social media course that gives students the opportunity to choose from multiple, emerging platforms to tell their stories.
2 Credits
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53-5670 Covering Religion
This seminar focuses on news coverage of various religious groups and issues of individual spirituality, religious pluralism and politics in the United States and elsewhere. The course covers so-called ‘world religions’as well as American-born sects, along with ecumenical and interreligious movements. There will be briefings from journalists and religious leaders and field trips
3 Credits
GA
PREREQUISITES: 53-2020A Reporting and Writing II
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53-5670L Diversity in the Media: Gender, Race and Age in Hollywood (LA)
3 Credits
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53-5760J Mahatma Gandhi’s & Dorothy Day’s Journalism that Shook Empires
Examines the power of journalism in mobilizing citizens, solidifying public opinion, influencing official decisions and serving the disenfranchised through two case studies; News enterprises of Mohandas Mahatma Gandhi in South Africa and India that challenged colonial powers and religious hierarchies as well as writings of Dorothy Day, U.S. Bohemian atheist-turned-cofounder of The Catholic Worker that embarrassed church and civic leaders with its radical views and results. Their professional/personal struggles and journalistic legacies will be explored.
1 Credits
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53-5840 Digital Storytelling II
Digital Storytelling II offers intensive hands-on training in multimedia news gathering and production, building on skills learned in Digital Storytelling but with an emphasis on audio and video story forms. Students will learn to produce multimedia on deadline and more in-depth feature stories focusing on newsworthy trends and issues. Students also will analyze and critique professional multimedia pieces.
3 Credits
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53-6115 Interactive Graphics
This course combines theory and practice of visual journalism through digital graphics. It focuses on informational graphics reporting and the job of the modern-day visual journalist. Students will gain experience while researching and creating different types of informational graphics, including explanatory charts (bars, pies, tables, etc.) maps and diagrams for both print and online media.
2 Credits
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53-6116 Mobile Journalism
This is a hands-on course focusing on the technical, aesthetic and journalistic skills needed to produce photos and news video with a Smartphone. Students also will explore the mobile trends in journalism and understand media ethics related to mobile reporting and distribution.
2 Credits
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53-6117 Media Entrepreneurship
The course will explore how digital technologies have contributed to wholesale media disruption and lowered the barriers to entry for media entrepreneurs. Students will examine how traditional media organizations are changing and how new media organizations are being created. Then students, working as media innovators, will develop a plan for a fully articulated idea or project they hope to pursue in their final capstone course.
3 Credits
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53-6132 Advanced Coding for Media Industries
This course is designed for any student interested in building interactive media to tell a story. This uses the open-sourced Tarbell platform developed by the Chicago Tribune to tell a data story that the student chooses. Students build their own interactive project using programming knowledge that keeps the course accessible across disciplines.
3 Credits
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53-6610 Chicago News Bureau
Students cover local events alongside working professionals. They report, on deadline, on meetings of the City Council and Cook County Board of Commissioners, as well as downtown and community news events, including press conferences, political campaigns, elections and rallies. Students also produce non-deadline stories on issues of importance to Chicago neighborhoods. Students will produce assignments compatible with multiple platforms.
5 Credits
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53-6615 Local Govt & Politics Seminar
Students research and reflect on the local government and political issues and develop historical and policy-oriented context for stories on critical public issues such as housing, transportation, education and public safety.
1 Credits
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53-6620 InfoSearchStrategies
Demonstrations and practical experience in advanced reporting techniques including interviewing, using public documents, and analyzing data.
2 Credits
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53-6630 Public Affairs/State
This course provides knowledge and practice in covering state affairs by various beats, including the elective offices and numerous departments, agencies, authorities, boards, and commissions.
3 Credits
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53-6635 State/National Govt Seminar
Lectures and sessions outside the newsroom with government officials, legislators, lobbyists, and other experts prepare students for covering state and national government operations, including executive functions, the legislative process, the judiciary, regulatory activities, and the roles of politics and lobbying.
1 Credits
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53-6640 Public Affairs/National
Students continue expanding their knowledge of national affairs and put into practice what they have learned by covering the major federal offices with regional headquarters in Chicago. These include the major Cabinet-level departments like Housing and Urban Development as well as the agencies such as the Federal Bureau of Investigation, Drug Enforcement Administration, Internal Revenue Service, and Environmental Protection Agency.
3 Credits
PREREQUISITES: 53-6630 Public Affairs/State
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53-6645 Graduate Thesis Project
As the final requirement for the master’s degree in journalism, each candidate must complete a thesis project on a public affairs topic. The project can be a long-form story or academic article; a collection of short-form stories; a collection of broadcast reports on a related topic; or another multi-media project approved by the graduate instructor of the Thesis Project course. Students will work with one or more graduate faculty.
1 Credits
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53-6650 Foundations of Journalism
Concentrates on the basics of news writing, reporting, copy editing, and interviewing. Students will develop the skill of crisp, objective writing as they engage in live reporting. The course will be a combination of out-of-class stories and in-class assignments done on deadline, including covering government meetings and other events. This intensive three-week course will define the professional standards expected and give students the tools to help them succeed in graduate school.
4 Credits
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53-6650AS Foundations of Journalism
4 Credits
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53-6655 Legislative & Investigative Reporting
This course provides knowledge and practice in covering state and national affairs by assigning students to a topical beat that will involve coverage of elective offices, departments, agencies, authorities, boards and commissions. In addition students will produce an in-depth enterprise story from their beat. In the second half of the course student will apply investigative techniques to their coverage and work on a group project.
3 Credits
PREREQUISITES: 53-6610 Chicago News Bureau
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53-6665 Journalism Culture: Trends & Traditions
2 Credits
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53-6665AS Journalism Culture: Trends & Traditions
2 Credits
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53-6670 Creating News Content for the Web
This introductory Master’s workshop will demonstrate how to critique and apply social media as journalistic sources in creating online news content.
1 Credits
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53-6671 Advanced Online News Production
Students will build on preliminary practical and theoretical knowledge of new media tools to create more sophisticated news production for the web. They will acquire and implement meta data.
1 Credits
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53-6675 Digital Journalism
The Digital Storytelling course offers intensive hands-on training in multimedia news gathering and production for a range of story forms, including audio stories, video, photo essays, online writing and audio slideshows. Equipment is required for this course.
3 Credits
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53-6710 Reporting & Producing TV News
Students learn the specialized technique of writing for broadcast through intensive practice. Later, the class will simulate a day in the life of a TV newsroom operation, building to an afternoon news update. Students will rotate assignments as reporters, camera operators/editors, producer, and writer.
4 Credits
PREREQUISITES: 53-6610 Chicago News Bureau
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53-6730 Magazine Journalism I
Course teaches the wide range of skills necessary to write for and edit consumer and trade magazines. It includes a brief survey of the magazine industry with emphasis on what makes some magazines succeed while others fail. Students apply this knowledge when writing several articles of varying lengths for different magazine audiences while simultaneously acting as editors for their peers.
3 Credits
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53-6740 Teaching Journalism: Pedagogy & Best Practices
Examines conceptual frameworks and practical classroom strategies for teaching journalism at a college, high school or professional workshop for adult learners. Topics include learning styles, instructional formats and practices, technology in the classroom, motivational strategies, effective assignments, assessment and evaluation techniques.
3 Credits
Requirements Permission of Instructor
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53-6788 Internship: Journalism
Opportunities to gain work experience in areas of concentration or interest while receiving academic credit toward degree.
1-6 Credits
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53-6798 Indep Project: Journalism
The student, with approval of a supervising faculty member, designs an independent project to study a subject area that is not available in the journalism curriculum. Prior to registration, the student must submit a written proposal that outlines the project.
1-6 Credits
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54-1200 Introduction to Social Media & Digital Strategies
This introductory course teaches students how to connect businesses, brands, media and nonprofits to their critical audiences via digital communications. Through real-world best practices examples and hands-on projects, students will learn on-the-job skills and identify possible career paths in a vibrant field that blends aspects of advertising, public relations and journalism.
3 Credits
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54-1530 Marketing Research Basics
This course is designed to provide a basic foundation in marketing research and marketing information resourcing. With these foundational skills, students can develop the marketing knowledge needed to make effective strategic decisions across all of the marketing disciplines. Both primary and secondary research and information resourcing along with the application of basic math concepts used in marketing situations will be explored.For students entering the Marketing Communication department Fall 2009 or later, this course can be an acceptable substitute for the required 54-2500 when an applied analytics course (i.e. 54-3810, 54-2811, etc.)is also taken as an elective in the future.
3 Credits
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54-1600 Introduction to Advertising
This course explores advertising in emerging arenas (think mobile, social media, and more) and more traditional venues (TV, magazine, etc.). Advertising is explored as an interdisciplinary business that brings together designers, filmmakers, art directors, photographers, creative writers, and more. Great introduction to a fun, profitable career option and cultural force.
3 Credits
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54-1601 Consumer Behavior
Course explores the relationship between conscious and unconscious factors influencing consumers and examines the need, structure, and interaction with planned advertising messages. Survey course gives students insight into the reasons advertising works, using basic readings in the psychology of perception and attitude formation.
3 Credits
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54-1605 Advertising Copywriting I
This course teaches student to write advertising copy for campaigns that target large mass consumer audiences. Focused on writing campaigns to be featured in print, broadcast, and online media, the course teaches students the elements of style and creativity, relevant communication techniques, and the basics of how advertisements are constructed.
3 Credits
COREQUISITES: 54-1600 Introduction to Advertising
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54-1606 Design Principles for Copywriters
In this Advertising concentration course, students will explore methods of layout for various advertising campaigns using Adobe Creative Suite. Students will learn unique techniques using computer generated and/or manipulated images, special effects and other layout methods to visually communicate strategic solutions for various advertising projects.
3 Credits
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54-1672 Topics in Advertising
Special attention to a single topic adds dimension to the study of advertising, a contemporary focus that is integral to students’ education overall and consequential for their career path.
1 Credits Repeatable
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54-1672J Topics in Advertising
Special attention to a single topic adds dimension to the study of advertising, a contemporary focus that is integral to students’ education overall and consequential for their career path.
1 Credits
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54-1700 Intro to Public Relations
Course is an overview of the historical development and the contemporary techniques of public relations, one of the fastest-growing career fields in our global information society. Through class discussion and case studies focusing on both actual and creatively imagined situations, students gain insight into the world presented by the major media and learn the importance of research, planning, action, and evaluation, with an emphasis on ethical implications.
3 Credits
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54-1701 Public Relations Writing I
Writing-intensive course covers all forms of writing for communicating public relations messages, including press releases, media alerts, public service announcements, video news releases, pitch letters, speechwriting, brochures, newsletters, and other public relations presentations. At the successful completion of the semester, each student has accomplished a writing portfolio.
3 Credits
WI
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54-1703 Public Relations Resources
Course gives students the opportunity to meet a series of guest speakers from the public relations professions, who give them an up-to-the-minute education in today’s PR skills. The course’s wide range of PR tools changes from semester to semester as the profession evolves. Recent guest professionals have focused on video news releases, internet PR, and a newsroom tour. In addition to acquiring skills, students gain a theoretical understanding of the many facets of public relations today.
3 Credits
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54-1704J Pitching the Media for the Layman
Course introduces students in disciplines other than Public Relations studies to tips and techniques for garnering media attention for their band, art work, writing, etc. Students learn how to find and create news within their own accomplishments.
1 Credits
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54-1708 Topics in Public Relations
Students in this course will examine how and why Americans love to laugh about politics. We will examine why political humor is influential in shaping public opinion.
1 Credits
Requirements 2.70 GPA required
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54-1714 Prep For Your Profession
This one-credit, cross-disciplinary course focuses on students’ self and professional development by providing the necessary tools and best practices early on in their career development. It is the first of a three-course series. During this fundamentals course, students will complete a personal inventory to match their personalities with their professional interests. Next, students will explore aligned career paths. Finally, students will begin work on their professional social media voice and early portfolio development. By the conclusion of this class, each student will have created a landing page for their personal website, developed section delineations for their future body of work, and created a digital personal narrative. This course will orient students to professional expectations, begin crafting their professional persona and jumpstart their career-ready portfolio development process.
1 Credits
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54-1800 Sports Communication I
Course explores the breadth of the sports communication industry and its consumer realities. Students learn how to plan, create, and assess sports communication programs that include advertising, marketing, public relations, experiential/events, digital and new social media.
3 Credits
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54-2116 Blogging: Beyond the Basics
Anyone can blog; this course will teach you how to blog well. Students from throughout the School of Media Arts work in teams to create and troubleshoot a custom blogging platform, identify a niche, research the editorial and advertising opportunities for that audience, report and write posts, shoot and upload relevant photos and videos, and implement blogging best practices, including ethics, copyright, links, SEO and monetization.
3 Credits Repeatable
Requirements 60 Credits Completed
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54-2400 Fashion Advertising
This course exposes students to current best practices in fashion advertising (which is so much more than just magazine ads). Students will not only analyze on-trend breakthrough fashion ad campaigns involving mobile, experiential, social media, augmented reality, etc.; they will also develop a 360 integrated campaign for a brand, to be presented to industry professionals. Enrolled students should have some foundational knowledge of the fashion and/or advertising industry as the course will move quickly into strategic considerations, conceptual thinking and campaign tactics. It is an ideal course for those interested in leading integrated 360 communication direction for a fashion brand.
3 Credits
PREREQUISITES: 54-1600 Introduction to Advertising or 27-1100 Introduction to Fashion Studies
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54-2503 Marketing Not-for-Profit Organizations
This course teaches students that the same marketing principles used to sell consumer products for profit are applicable when marketing not-for-profit organizations such as charities, cultural institutions, schools, and hospitals. The growth and competitiveness of not-for-profits demand effective marketing, and students will be asked to solve some of the cases studied.
3 Credits
PREREQUISITES: 28-1500 Introduction to Marketing
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54-2504 Customer Information Marketing
This course teaches students to use database marketing to increase efficiency. Students learn to create profitable one-to-one customer relationships that gain information necessary to understanding customer behavior. Course demonstrates the means to improving overall profits by using databases to link planning, forecasting, budgeting, list and media selection, product development, fulfillment, and customer services. Students apply these techniques to real-life marketing problems.
3 Credits
PREREQUISITES: 28-1500 Introduction to Marketing
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54-2505 E-Commerce/Database Marketing
This course teaches students to use database marketing to increase efficiency. Students learn to create profitable one-to-one customer relationships that gain information necessary to understanding customer behavior. Course demonstrates the means to improving overall profits by using databases to link planning, forecasting, budgeting, list and media selection, product development, fulfillment, and customer services. Students apply these techniques to real-life marketing problems.
3 Credits
PREREQUISITES: 28-1500 Introduction to Marketing
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54-2520 Visuals for Communication
We live in a visual world, and sound marketing communication is based as much on visuals as it is on words. Students will learn how to think visually and express visual concepts. Drawing ability is not necessary.
3 Credits
PREREQUISITES: 28-1500 Introduction to Marketing
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54-2530 Multicultural Marketing
This course surveys the multicultural aspect of marketing practice in the U.S., the significance of new target markets, its many components, and the methods for marketing to it. Students explore various demographics and psychographics; spending power; growth projections; the profile of second/third generations versus outdated stereotypes; and specific media, research, advertising, and public relations practices as they apply to each ethnic market, culminating in the development of a complete marketing campaign
3 Credits
PL
PREREQUISITES: 28-1500 Introduction to Marketing
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54-2560 Retail Marketing
This course explores the principles, opportunities and challenges of retail marketing from the time the shopper arrives at the store until the time they leave. The course covers a variety of retail channels including (but not limited to) grocery, mass, drug and electronics. Students will examine retail marketing from three perspectives: retailer POV, manufacturer POV and shopper POV. The students will also learn about the art and technology of in-store shopper message delivery and quantitative results measurement.
3 Credits
PREREQUISITES: 28-1500 Introduction to Marketing and 54-1601 Consumer Behavior
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54-2601 Advertising Workshop
This portfolio-building hands-on course is a great way for mid level students interested in advertising and ad minors from allied fields (filmmaking, TV, creative writing, photography, design, marketing, etc.) to create a comprehensive ad plan answering a creative brand problem. Students’ final product is a formal presentation and ad plan, complete with research, strategy, produced creative concepts, and media recommendations.
3 Credits
PREREQUISITES: 54-1600 Introduction to Advertising
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54-2602 Advertising Production I
This course allows students to practice the skills needed to plan, produce, and pitch radio and television commercials and infomercials. Students develop creative concepts, prepare treatments, proposals, scripts, and budgets. Students also participate in the workflow of the broadcast advertising business, focusing on personnel requirements, creative techniques, and cost factors that affect pre-production, production, and post-production. Each student creates a professional bid package that demonstrates his or her approach in meeting specific marketing objectives for a particular client and product.
3 Credits
PREREQUISITES: 54-1600 Introduction to Advertising
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54-2603 Business to Business Advertising
This course is an intensive workshop that focuses on strategies and techniques that apply for business-to-business or B2B advertising. Designed to help students understand key differences between business-to-business versus regular business-to-consumer or B2C advertising, this course requires the students’ development of B2B campaigns for inclusion in their portfolios.
3 Credits
PREREQUISITES: 28-1500 Introduction to Marketing
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54-2604 Advertising Campaigns and Case Studies
Case study course analyzes advertising campaigns deemed noteworthy because of their success or ineffectiveness. Students focus on SWOT overviews; methods of creative advertising; media planning, selection, and placement; development of advertising materials; and issues related to the ethics of leading advertisers.
3 Credits
PREREQUISITES: 28-1500 Introduction to Marketing and 54-1600 Introduction to Advertising
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54-2605 Advertising Copywriting II
Course continues the study of relevant communication techniques, elements of style, and creativity in writing advertising campaign copy for mass consumer audiences. Course emphasizes practical examination of the fundamentals of advertisement construction for print and broadcast media.
3 Credits
WI
PREREQUISITES: 54-1605 Advertising Copywriting I
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54-2607 Interactive Advertising
This course presents and explores marketing communication through digital media. Several converging techniques are introduced: computer-based multimedia, television, computer networks, telephone, and cable systems. Lectures and discussions cover basic components of marketing communication promotions, direct marketing, public relations, retail distribution, and advertising. Exercises focus on development of interactive advertising campaigns.
3 Credits
PREREQUISITES: 54-1600 Introduction to Advertising or 54-1200 Introduction to Social Media & Digital Strategies
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54-2701 PR Cases & Crisis Communication
This course examines application of basic public relations principles through the case history method. Students explore important PR case histories and analyze and critique each decision with an emphasis on ethical public relations management. Special attention is given to managing crises, including consequences of unforeseen emergencies and disasters. Students learn a range of methods for handling various events with respect to target audiences.
3 Credits
COREQUISITES: 54-1700 Intro to Public Relations
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54-2704 PR for Arts, Culture & Social Services
Course prepares students to become skilled communicators in the promotion of non-profit activities, ranging from performing and visual arts to social service organizations. Course discusses the various social groups, the messages tailored to these groups, and overall promotion for a wide variety of objectives, including legislative support, contributions, audiences, and organization building. Through a series of class projects, students gain an appreciation of the importance of public relations in the social contributions of non-profits.
3 Credits
Requirements 30 Completed credit hour
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54-2705 Political & Government PR
This course focuses on the specialized activities of major and minor political campaigns and the public relations activities of various government bodies at the national, state, and local levels. We focus on the four Ms of political campaigns - messsage, messenger, media and money. Some of the questions addressed by the course are: How are statements to convey the candidate’s position conceived, crafted and conveyed How does one shape public opinion through written and spoken communications How does a candidate and the campaign identify which messages and positions on an issue will resonate with the values of the electorate and its base
3 Credits
Requirements 60 Enrolled Hours
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54-2707 Public Relations Issues
Seminar-style advanced PR course enables students to enhance their skill set beyond traditional public relations for organizations, products, and services and develop strategic communications skills and tactics for responding to public policy issues. Students analyze, discuss, and develop case studies on how public relations techniques are applied to issues advocacy, with a particular focus on local and regional issues.
3 Credits Repeatable
PREREQUISITES: 54-1700 Intro to Public Relations
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54-2708 Social Change Communications
Course focuses on emerging communication strategies and techniques to promote social causes and issues. We will look at the inextricable link between public opinion and communication. Through analyses of social causes and issues, students will explore how these practices are creating an impact in areas like social welfare, health, energy, gender, and multiculturalism.
3 Credits
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54-2711J PR in the Films
PR in Films offers students a close-up view of how the movie industry visualizes and portrays the PR industry and its professionals. The course will center on a series of films including The Sweet Smell of Success through Thank You for Smoking (also may include TV) to illustrate fiction and reality behind the director and/or writer’s point of view and how it shapes public opinion of the profession.
1 Credits
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54-2712 Social Media and PR Strategies
Course explains step-by-step process of waging a successful publicity campaign merging online and offline tools and techniques. Publicity is a form of communication, and in today’s world, communication happens online. Students will be introduced to basic media relations strategies and online promotion. This course explores how to use the internet to promote an organization, group, and/or individual and get a website up and running. Students understand strategies for information push and develop guidelines for the kind of information the public should see.
3 Credits
Requirements 60 Credits Completed
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54-2713 Strategic Media Relations
After an initial, day one grounding in course expectations and background on the evolution of media relations, we’ll dive right into a course that’s been designed to deliver each student understanding and experience in real-life media relations. The course will include the application of concepts from the text, as well as lectures from experts in the field and a visit to one of the top media intelligence providers, Cision
3 Credits
PREREQUISITES: 54-1700 Intro to Public Relations and 54-1701 Public Relations Writing I COREQUISITES: 54-2707 Public Relations Issues
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54-2715 Fashion Public Relations
This course builds on the communications foundation and provides students with both a practical and historical context for how to build a fashion brand utilizing public relations. Students will analyze through case study and practical application the fashion public relations industry and the impact of PR on historical and contemporary fashion trends. Students will work in teams and present a PR campaign to a panel of industry insiders during the final two weeks of class.
3 Credits
PREREQUISITES: 54-1700 Intro to Public Relations
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54-2750 PR Writers Workshop
This portfolio-building course adds to the public relations student’s body of work with intensive writing assignments in speech writing, investor communications, white papers, corporate and employee communications, and media tour materials. It will give students the opportunity to review and refine the work begun in PR Writing I, and social and digital content courses. Emphasis is on editing and curating the PR portfolio for professional presentation.
3 Credits
PREREQUISITES: 54-1701 Public Relations Writing I
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54-2801 Sports Communication II
This mid-level course provides students with a hands-on applied experience, delving deeper into sports communication, exploring current professional and amateur athletics, branded properties, affiliated sports brands and more. Additionally, students in this course prepare communication materials pertaining to sports brands,events, and individuals. Recommended course for those considering a professional career in sports communication.
3 Credits
PREREQUISITES: 54-1800 Sports Communication I
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54-2803 Sponsorship for Sports and Live Entertainment
This course intends to provide students with an understanding of the fundamental sponsorship principles and other advanced marketing techniques applied to sports and live events and to present career opportunities therein. Far from being a compromising grant, sponsorship offers a unique opportunity, leveraging the sponsor’s marketing might to spread your name beyond your doors and reach new audiences. In return, a sponsor will rightfully expect more than his or her logo in your program. But as in any marriage, it can only work if the partners are well matched and if they both commit to the relationship. PRE-REQUISITES: Intergrated Sports Marketing (54-1500) and Introduction to Sports Marketing (54-1800).
3 Credits
PREREQUISITES: 28-1500 Introduction to Marketing and 54-1800 Sports Communication I
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54-2804 Advertising & Promo for Sports
To fully realize the strength of sports as a marketing tool, course will stress the language, attitude, and most popular vehicles used in advertising and promoting sports and sports partnerships.
3 Credits
PREREQUISITES: 54-1800 Sports Communication I
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54-2805 Niche Communication
This course focuses on the historic, ongoing and growing importance of women as a marketplace presence and the corresponding need for marketing campaigns that are targeted to their sensibilities and demands. Interdisciplinary in scope, this course focuses on the history of media messages that are targeted to women and examines existing and emerging research. It also challenges students to develop a women-oriented demonstration campaign.
3 Credits Repeatable
PREREQUISITES: 54-1600 Introduction to Advertising and 54-1601 Consumer Behavior and 54-1700 Intro to Public Relations
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54-2900 Introduction to Media
This course explores both the business and creative side of the multi billion dollar field of strategic media planning and buying. Course covers ideas such as social media take-overs, interactive pre-roll videos, native advertising (on sites like Buzzfeed), radio, TV, digital billboards, and emerging vehicles like Snapchat Stories. Course also involves media strategy, costing, calendaring, target audiences, production considerations and industry media planning tools. Students create a portfolio-ready Media Plan, suitable for internship interviewing showcasing.
3 Credits
PREREQUISITES: 54-1600 Introduction to Advertising
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54-2901 Digital Media Planning
This course considers advertising platforms from digital broadcast and print through web, mobile, native advertising, YouTube content and more will be considered. The course will explore context media planning, evaluating strategic consumer attitudestowards media consumption, as well as examine data analysis required needed to make strong recommendations. Highly recommended for those interested in lucrative careers in media planning, media buying, media selling, media promotions, and/or media research.
3 Credits
PREREQUISITES: 54-2900 Introduction to Media
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54-2905 Social and Emerging Media
This advertising media course will explore and evaluate digital and emerging media vehicles along with their appropriate measurement tools. Viral, social media, online video, mobile advertising, virtual worlds and other emerging vehicles are just some of the components that will be addressed. At the culmination of the course, students will have developed a comprehensive media plan utilizing interactive and emerging strategies.
3 Credits
PREREQUISITES: 28-1500 Introduction to Marketing and 54-2900 Introduction to Media
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54-2906 Interactive Advertising Campaign Development
Student teams from multiple departments will conduct research, develop strategies, create concepts, and produce interactive advertising campaigns for select products and services. The students will formally present their fully developed interactive campaigns and will have produced work for their portfolios.
3 Credits
PREREQUISITES: 54-2607 Interactive Advertising
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54-3088 Internship: Advertising
Course provides advanced students with an internship opportunity to gain work experience in an area of interest while receiving academic credit toward their degree.
1-8 Credits Repeatable
Requirements 60 Credits Completed and Department Chairperson
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54-3089 Internship: Public Relations
Course provides students with internship opportunities to gain valuable work experience in an area of interest while receiving academic credit. Graduating seniors find internships invaluable in aiding their job search.
1-6 Credits Repeatable
Requirements 60 Credits Completed and Department Chairperson
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54-3099 Independent Project: PR & ADV.
Course is an independent project, designed by the student, with the approval of the department chair, to study an area that is not at present available in the curriculum. Prior to registration, the student must submit a written proposal that outlines the project. A faculty supervisor will be assigned to oversee the project. Permission of the department chairperson AND a written prosposal are prerequisites.
1-6 Credits Repeatable
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54-3503 New Products Marketing
This course serves as a comprehensive study of product development and its components. Material covers new product research, analysis of the consumer market, and distribution channel selection. Students learn how these techniques are applied when marketing tangible and intangible products.
3 Credits
PREREQUISITES: 28-2500 Intro to Marketing Research
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54-3504 Account Exec & Brand Strategist
This course focuses on the role of two key marketing positions on the client and agency side of business. Students examine roles and responsibilities of these career options within the context of an integrated marketing environment.
3 Credits
PREREQUISITES: 28-2500 Intro to Marketing Research
Requirements Department Permission OR
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54-3600 Retail Ad Competition
This course focuses on the National Retail Federation’s Student Challenge competition. The course will bring together a select group of Fashion Business and Advertising students to create retail business & communication plans for a fashion retailer. Course deliverables include a 15 page Fashion Business & Communication Plan as well as a Video Pitch, suitable for inclusion in student portfolios. Site visits to industry professionals and consultations will also be a part of this course. The winning plan book and video pitch will be sent on to the National Retail Federation competition. If the student team makes the finals, the group is flown to NYC for the NRF’s Big Show annual conference.
3 Credits
PREREQUISITES: 54-2601 Advertising Workshop
Requirements Permission of Instructor
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54-3602 International Advertising Techniques
This course challenges students to develop advertising campaigns targeted to consumers in individual foreign countries, in sets of foreign countries, and globally. Course is taught within the framework of marketing theory and integrates principles of social anthropology to provide students with a working definition of culture. Students learn to assess cultural differences to which advertising executives must be sensitive.
3 Credits
GA
PREREQUISITES: 28-1500 Introduction to Marketing
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54-3603 Copywriter/Art Director Team
Offered jointly by the Art & Design Department and the Marketing Communication Department, course teaches students to work in copywriter/art director teams to develop advertising campaigns. Reflecting standard advertising agency practice, this course sensitizes students to the interdisciplinary nature of the creative process.
3 Credits
PREREQUISITES: 54-1605 Advertising Copywriting I
Requirements 30 Completed credit hour
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54-3604 Portfolio Development
Course teaches students how to develop a professionally viable advertising campaign portfolio. Course culminates in the students’ presentations of their portfolios before a review panel made up of advertising agency executives and professional recruiters. The final portfolio will have original, integrated campaigns, one-shot ideas, and non-traditional elements.
3 Credits Repeatable
COREQUISITES: 54-1605 Advertising Copywriting I or 54-1701 Public Relations Writing I
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54-3605 Campaign Practicum I
This is Semester One of a two-semester Capstone course that offers the ultimate hands-on approach to utilizing principles learned across the Marketing Communication curriculum. As part of the American Advertising Federation, students develop a strategic integrated campaign for a corporate client that includes advertising, marketing, and public relations. The two-semester course culminates at the National Student Advertising Competition, where students pitch the campaign before a review panel composed of advertising agency executives and other communications industry professionals.
3 Credits Repeatable
Requirements 60 Enrolled Hours and Permission of Instructor
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54-3606 Campaign Practicum II
This is Semester Two of a two-semester Capstone course that offers the ultimate hands-on approach to utilizing principles learned across the Marketing Communication curriculum. As part of the American Advertising Federation, students develop a strategic integrated campaign for a corporate client that includes advertising, marketing, and public relations. The two-semester course culminates at the National Student Advertising Competition, where students pitch the campaign before a review panel composed of advertising agency executives and other communications industry professionals.
6 Credits Repeatable
Requirements 60 Enrolled Hours and Permission of Instructor
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54-3607 360 Experiential Campaigns
Experiential communication is one of the hottest branded communication growth areas today. In fact, experiential agencies are growing at twice the rate of traditional agencies. This is not surprising, considering 96% of those experiencing a brand via an activity (digitally or in person) are more likely to buy the brand and share experiences. 360 experiential communication can build not only a brand’s ROI, but its ROE (return on engagement) as well. This course will expose students to the very current best practices and also give students the opportunity to develop a strategically sound campaign for a brand (fashion, sports, causes, etc.) based on concrete objectives. This 360 experiential campaign course will not only include engagement driven events (on and off-line), but other critical 360 campaign arenas including: social media; content creation for You Tube, etc.; activation initiatives (e.g., contests, promotions, sampling, pop up shops, etc.); interactive advertising (i.e., location based mobile games) and more.
3 Credits
PREREQUISITES: 54-1600 Introduction to Advertising or 54-1700 Intro to Public Relations
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54-3610 Social Media and Digital Strategy Practicum
This capstone course is the culminating curricular experience for Social Media & Digital Strategy (SMDS) majors, moving beyond course concepts and simulated assignments, into real portfolio building work on behalf of a real cause or non profit organization. Students will apply all mastered SMDS concepts and will identify and interpret digital and other research; develop content strategies; create digital content via multiple platforms (e.g., Twitter, YouTube, mobile, etc.); monitor and engage with content consumers, and evaluate and analyze program performance.
3 Credits
Requirements Permission of Instructor
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54-3670 Semiotics for Creators of Popular Culture
Writing-intensive course explores the study and use of semiotics (or symbolic meaning) in the development of advertising and other creative works that contribute to the content of popular culture. Interdisciplinary in scope, the course explores how advertising uses symbolic language from diverse disciplines such as literature, cinema, television, performing arts, architecture, fashion, and other fields that shape the overall popular culture.
3 Credits Repeatable
WI SS
Requirements 60 Credits Completed
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54-3670HN Semiotics for Creators of Popular Culture: Honors
Writing-intensive course explores the study and use of semiotics (or symbolic meaning) in the development of advertising and other creative works that contribute to the content of popular culture. Interdisciplinary in scope, the course explores how advertising uses symbolic language from diverse disciplines such as literature, cinema, television, performing arts, architecture, fashion, and other fields that shape the overall popular culture. This is an Honors class. In addition to other possible pre-requisites, students need a minimum G.P.A. of 3.50 or higher to enroll.
3 Credits Repeatable
WI SS
Requirements 3.5 or Higher GPA
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54-3672 Topics in Advertising
Course gives students the opportunity to explore timely issues that are integral to their liberal arts education overall and conducive to their specific career path.
1 Credits Repeatable
Requirements 2.0 GPA required
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54-3701 Presentation Skills
Course emphasizes verbal skills, from presenting and selling ideas to developing an effective public presence before various audiences. It is recommended for students in other majors as they seek to market themselves. Qualifies for the Oral Communication requirement.
3 Credits
SP
Requirements 30 Completed credit hour
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