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Dec 11, 2024
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28-2411 Applied Marketing: Music Business Effective marketing is a necessary component of a successful music product release, service or tour. This course focuses on marketing in the music industry. The use and effectiveness of marketing in radio, print, online and touring will be explored. An inquiry into the changing music industry focuses on the emergence of developing markets and the future of music.
3 Credits PREREQUISITES: 28-1410 Business of Music
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