28-5060 AEMMP Digital Distribution and Promotion Agency: Practicum

This class provides students with an experiential learning opportunity and addresses new and emerging technologically based business models and strategies in today’s rapidly evolving music and media industries. Topics include an in depth understanding of the retail and distribution of digital audio and visual content. Additional topics include online promotion strategies, e-commerce, web design strategy, mobile retail and promotion, community building, social network marketing, and direct to consumer marketing. Students enrolled in Spring sections of this course participate in activities at the South-by-Southwest Music Conference and Festival in Austin, TX.

3 Credits