|
Dec 26, 2024
|
|
|
|
28-2500 Intro to Marketing Research This course surveys the many types of research, qualitative and quantitative, used by marketers to facilitate decision-making. It emphasizes the rationale behind each technique, and students will strategize, design and conduct a research study. Special attention will be paid to audience research.
3 Credits Requirements 24 Enrolled Credit Hour
Add to Favorites (opens a new window)
|
|