28-4710L Entertainment and Media Analysis

This course meets in Los Angeles. It introduces students to the industry-specific research and analytics used to measure and forecast market trends in the production, distribution, and consumption of films and media. Students analyze and interpret a range of media research quantitative, qualitative, film, TV, streaming, mobile and social as they learn how business decisions are made for programming, marketing, and advertising of content.

4 Credits
Requirements Department Permission; Accept in Sem in LA Program