54-3902 Advanced Media Planning

This course considers advertising platforms from digital broadcast and print through web, mobile, native advertising, YouTube content and more will be considered. The course will explore context media planning, evaluating strategic consumer attitudestowards media consumption, as well as examine data analysis required needed to make strong recommendations. Highly recommended for those interested in lucrative careers in media planning, media buying, media selling, media promotions, and/or media research.

3 Credits
PREREQUISITES: 54-3102 Media Planning