54-4702 PR Campaigns

Course teaches students to create PR plans that address hypothetical and actual scenarios. Each student is guided through the development of an individual portfolio suitable for presenting to prospective employers, which may incorporate coursework from previous courses, such as Public Relations Writing. In this workshop course, students also may visit PR agencies, meet the agency decision-makers, and discover firsthand how agencies function.

3 Credits
PREREQUISITES: 54-1700 Intro to Public Relations and 54-1701 Public Relations Writing I
Requirements 60 credit hours completed