28-5556LJ Global Entertainment Marketing: LA

This course meets in Chicago and Los Angeles. It investigates, in depth and in practice: the globalization of the entertainment field; how global marketing plans, publicity campaigns, and branded entertainment are developed for film, TV, streaming, mobile, and other emerging forms of media to reach a worldwide audience; the importance of Los Angeles as an international platform for all the entertainment industries; and how industry-specific research and analytics are used to measure and forecast international market trends in the production, distribution, and consumption of entertainment products. This course immerses students in the L.A. creative industries, providing them with internship and employment opportunties through guest lectures by industry professionals, field trips and connections with Columbia College Chicago’s alumni in Los Angeles.