COMM 203 Social Media Strategy

This course teaches students how to connect brands (ranging from business to nonprofits and initiatives) to their critical audiences by developing targeted strategies on social media. Through real-world best practices, examples, and hands-on projects, students will learn about previous social media strategies and develop the strategic components of a social media communication plan that blends aspects of advertising, public relations, and branded content.

Repeatable: N
Formerly COMM 103
Prerequisites ADVE 101 Advertising Principles or COMM 102 Communication Essentials or COMM 107 Social Media and Digital Strategy Foundations or PURE 102 Intro to Public Relations or RADI 102 Introduction to Radio
Minimum Credits 3 Maximum Credits 3