Oct 05, 2022  
2022-2023 Catalog 
    
2022-2023 Catalog
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ADVE 220 Concepting I: The Big Idea


This course teaches students to develop concepts (including copy) for campaigns targeting consumer audiences. Focused on writing campaigns to be featured in print, broadcast, outdoor, and digital media. The course teaches the elements of style and creativity, relevant communication techniques, and the basics of how commercial messages are constructed.

Repeatable: N
Formerly 54-2606
Prerequisites ADVE 101 Advertising Principles  or COMM 203 Social Media Strategy  
Minimum Credits 3 Maximum Credits 3





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