BUSE 220 Entertainment Marketing

This course teaches students to analyze arts, entertainment, media, and fashion organizations within their environmental context to determine how to position them in the marketplace. Students develop an understanding of the consumer and market, choose proper research techniques to solve problems, determine appropriate promotional techniques to develop relationships with customers, and develop a complete and integrated marketing plan for an organization.

Repeatable: N
Formerly 28-1115
Requirements Sophomore Standing or Above (SO)
Minimum Credits 3 Maximum Credits 3