BUSE 140 Promotional Marketing

This course examines the range of techniques available to activate consumers to move from awareness and interest to purchase. In identifying the motivations behind loyalists, experimenters and switchers, students will explore promotional and retail marketing from the perspective of the retailer and manufacturer, as well as the shopper. A variety of online and brick-and-mortar retail channels are examined.

Repeatable: N
Formerly 28-1501
Minimum Credits 3 Maximum Credits 3