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Oct 09, 2024
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BUSE 253 Marketing Research This course surveys the many types of research, qualitative and quantitative, used by marketers to facilitate decision-making. It emphasizes the rationale behind each technique, and students will strategize, design and conduct a research study. Special attention will be paid to audience research.
Repeatable: N Formerly 28-2500 Requirements Sophomore Standing or Above (SO) Minimum Credits 3 Maximum Credits 3
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