GRDE 331 Graphic Design III: Visual Identity and Narrative

Building on Graphic Design I and II, students are provided the opportunity to understand methodologies and strategies used for building and maintaining narrative-based visual identities (branding). Students will employ advanced use of typographic skills; explore the development of culturally relevant messages and images, thus building longevity and viability in brand recognition. Corporate client projects focus on use of graphic design to express core values and impact consumer perceptions of the brand. Outcomes may include graphics and complete branding systems.

Repeatable: N
Formerly 21-3358
Prerequisites GRDE 232 Graphic Design II:Semiotics and Form and GRDE 238 Typography for Graphic Design
Minimum Credits 3 Maximum Credits 3