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2023-2024 Catalog
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BUSE 405 Global Marketing: Prague

This course focuses on case study review and discussion of global marketing issues in Europe and specifically the EU (European Union). Students apply basic marketing principles to real life problem solving situations. Students will have the opportunity to interface with advertising agency personnel from DRAFTFCB Prague.

Repeatable: Y
Formerly 28-4100PR
GA
Requirements Permission Required (DP)
Minimum Credits 6 Maximum Credits 6




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