COMM 470 Digital Content and Analytics

This course focuses on digital communication tools utilized today to strategically plan, create, execute, and evaluate strategic communication programs across contemporary platforms, both well-established and emerging. Industry tools to be explored include: Google Analytics, social media, search engine marketing, and email marketing. Students will explore strategically planning, creating, and analyzing digital content outcomes.

Repeatable: N
Requirements Junior Standing or Above (JR)
Minimum Credits 3 Maximum Credits 3