ADVE 220 Concepting I: The Big Idea

This course teaches students to develop concepts (including copy) for campaigns targeting consumer audiences. Focused on writing campaigns to be featured in print, broadcast, outdoor, and digital media. The course teaches the elements of style and creativity, relevant communication techniques, and the basics of how commercial messages are constructed.

Repeatable: N
Formerly 54-2606
Prerequisites ADVE 101 Advertising Principles or COMM 107 Introduction to Social Media & Digital Strategy Foundations
Minimum Credits 3 Maximum Credits 3