Oct 09, 2024  
2024-2025 Amended Catalog 
    
2024-2025 Amended Catalog
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ADVE 480 Campaign Practicum: Strategic Planning


Students in this hands-on, upper level course develop a strategic integrated campaign for a corporate client that includes advertising, marketing, and public relations. The course culminates at the National Student Advertising Competition, where students pitch the campaign before a review panel composed of advertising agency executives and other communications industry professionals. Students from multiple disciplines beyond Ad, Marketing and Public Relations can request permission to enroll.

Repeatable: Y
Formerly 54-4605
Prerequisites ADVE 305 Advertising Workshop  or PURE 220 PR Issues and Crises  
Requirements Junior Standing or Above (JR), Department Permission
Minimum Credits 4 Maximum Credits 4





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