BUSE 203 Content Creation and Production

Course allows students to practice the skills needed to plan, produce, and pitch multi-platform advertising and content campaigns consistent with today’s evolving landscape. Students will create innovative concepts for digital advertising (programmatic ads, pre-roll, mobile video, interactive out of home and more) based on a creative brief, reflecting a clear understanding of diverse cultural perspectives. Ultimately, students will learn production planning, execution and film multiple projects.

Repeatable: N
Formerly ADVE 245
Requirements Sophomore Standing or Above
Minimum Credits 3 Maximum Credits 3