BUSE 202 Art Direction for Campaigns

This course teaches students to create and execute campaign concepts targeting various consumer audiences. This hands-on course focuses on art direction for campaigns featured in print, broadcast, social, outdoor, and digital media. The course teaches the elements of style and creativity, relevant communication techniques, and the basics of how commercial branded messages are constructed using digital tools and foundational design principles.

Repeatable: N
Formerly ADVE 220
Minimum Credits 3 Maximum Credits 3