BUSE 306 Copywriting and Concepting

Course works on campaign concepting and coming up with the “big idea” - whether it be for a social campaign, paid digital ads, digital out-of-home, print, or other activations platforms using relevant communication techniques, elements of style, and creativity in writing copy. Students deepen their concept development and copywriting skills for print ads, websites, online ads, mobile apps, commercials, social media, native ads, and other mediums. Great early portfolio-building class for students from many disciplines, including Filmmaking, Graphic Design, Gaming, Comedy Writing, and more.

Repeatable: N
Formerly 54-3650
Requirements Sophomore Standing or Above
Minimum Credits 3 Maximum Credits 3