COMM 630 Advertising Seminar

This course enables students to delve into strategic issues facing modern advertisers and develop a strategic advertising planning campaign across many contemporary advertising platforms. Students critically explore a brand or organization’s category, key competitors and trends, research and analyze strategic consumer opportunities, develop an integrated 360 campaign with media placement recommendations, and identify critical KPIs (key performance indicators) and measurement goals.

Repeatable: N
Minimum Credits 3 Maximum Credits 3