Every effort is made to ensure the accuracy of the information contained in this Columbia College Chicago Catalog; however, the Catalog is not a contract but rather a guide for the convenience of students. Columbia College Chicago reserves the right to change or withdraw courses; to change the fees, rules, and calendar for admission, registration, instruction, and graduation; and to change any of its policies or other provisions listed in the Catalog at any time.
This course teaches conceptual skills in both verbal and visual advertising. Students create integrated advertising across a spectrum of applications, magazine ads through collateral items–brochures, direct mail, etc.