Feb 02, 2023  
2016-2017 Course Catalog 
    
2016-2017 Course Catalog [ARCHIVED CATALOG]

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21-3542 Creative Strategies in Art Direction II


In this course, students work with marketing information as the basis for campaign visuals. The course explores the comprehensive responsibilities of the art director, from concept to solution particularly as advertising represents the marketing voice for clients. Particular focus is given to the function of advertising in the total marketing plan. Research is critical to the course as is the evaluation of the problem’s solution.

3 Credits
PREREQUISITES: 21-3540 Creative Strategies in Art Direction I  



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