54-3610 Social Media and Digital Strategy Practicum

This capstone course is the culminating curricular experience for Social Media & Digital Strategy (SMDS) majors, moving beyond course concepts and simulated assignments, into real portfolio building work on behalf of a real cause or non profit organization. Students will apply all mastered SMDS concepts and will identify and interpret digital and other research; develop content strategies; create digital content via multiple platforms (e.g., Twitter, YouTube, mobile, etc.); monitor and engage with content consumers, and evaluate and analyze program performance.

3 Credits
Requirements Permission of Instructor