Advertising majors acquire a broad understanding of advertising and the hands-on applied learning needed to create effective advertising strategies and content, using the full suite of media options available to ad professionals today. Courses include: advertising strategy, brand management, account direction, copywriting, consumer insights, cross-platform media planning, 360 campaign creation, copywriter/art director teams, portfolio development, social media campaign design, competition teamwork and student agency experiences with real clients. Advertising majors have many opportunities to meet industry professionals at leading ad agencies and media firms, participate in high-profile ad competitions, and find industry internships and network throughout their academic careers. Advertising majors are encouraged to participate in our many industry partnerships, including: the International One Club Creative Boot Camp hosted exclusively at Columbia, our award-winning collegiate American Advertising Federation chapter and a winter break experiential learning class in New York City.

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