Feb 29, 2024  
2023-2024 Catalog 
    
2023-2024 Catalog

Advertising, BA


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As a Columbia advertising major, you will not only learn advertising theory but also apply it to create campaigns for real clients and businesses. Advertising is an in-demand field in need of creatives with broad skill sets. Whether you’re a future art director, copywriter, or strategist, you’ll discover your ideal career pathway as you work alongside faculty members who have helped create campaigns for many of the most recognizable global brands. As you prepare for a successful career, this hands-on approach will help you build your portfolio of work to showcase your accomplishments and distinguish yourself from other graduates.

As a result of successfully completing program requirements, students will be able to:

  • apply leading theories and articulate the key concepts and strategies commonly used across marketing communication disciplines;
  • evaluate the effectiveness of creative solutions for key target audiences by using current and emerging communication platforms;
  • produce advertising solutions that are relevant, competitively distinct, effective, and culturally responsive;
  • constructively collaborate within teams that reflect diversity and inclusion to produce an effective advertising solution;
  • evaluate the social, ethical, and legal implications of proposed advertising strategic and tactical decisions; and
  • demonstrate the skills required for obtaining a professional, entry-level position within advertising through the preparation and presentation of professional-quality work.

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