The Fashion Business major offers instruction in fashion management with the related technical and professional areas of fashion merchandising, retailing, and the art of the entrepreneur. The curriculum integrates studies in marketing, fashion merchandising, design, and liberal arts tailored to individual career goals.

Fashion is art and sociology and ultimately reflects the aesthetic taste, political mood, economic condition, technical achievements, and social status of the wearer through the personal expression of dress. Fashion as an industry includes research, production, merchandising, and marketing. The opportunity to explore creativity and practicality is the foundation for a successful career in the fashion profession and must include an understanding of the integration of these elements.

Upon successful completion of this program, students will:

• Demonstrate and understanding of the fundamentals of managing creative organizations and professionals.
• Apply organizational, economic, legal, marketing, and communication concepts to the management of creative sectors.
• Analyze trends, opportunities, and challenges and evaluate their impact on the field. 
• Utilize arts management skills to launch a creative career.
• Work in collaboration to propose and execute solutions in the fashion industry.
• Critically contextualize and analyze ideas and work in relation to dress and fashion history.

A grade of “C” or better is required in all major coursework.

For students who have already earned a Bachelors degree, a Second Bachelor of Arts in Fashion Business is available.

Program Requirements  

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