The BA in Sports Management aims to equip students with the knowledge and skills to pursue careers in the sports industry. Students learn the fundamental concepts in talent management, sponsorship, and revenue generating strategies. The sports management major provides students opportunities to think entrepreneurially and to develop leadership skills valued by today’s sports organizations.

 

The full-time and adjunct faculty of more than 100 renowned academics and creative professionals integrate current industry practices into the classroom. With over 700 business and entrepreneurship students and a global network of alumni, the program has a major influence in the field of arts, entertainment, and media management worldwide.

 

Successful Sports Management graduates should be able to:

• Identify opportunities for effective collaborations with other arts and entertainment industry events, programming, and initiatives.
• Apply critical thinking and problem-solving skills to identify and create entrepreneurial opportunities within the sports industries.
• Apply best practices analysis to past, current and future sports industry events and initiatives to ensure alignment and compliance with current industry standards and practices
• Manage various and diverse organizations and professionals in the ever-expanding sports industry.
• Formulate policy and exercise executive decision-making capabilities related to venue selection, management, athlete engagement, budgeting, contracts, legal issues, marketing, and promotion initiatives. 

 

A grade of “C” or better is required in all major coursework.

 

For students who have earned a Bachelors degree previously, Columbia offers a Second Bachelor of Arts in Sports Management.

 

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