Mar 24, 2023  
2016-2017 Course Catalog 
2016-2017 Course Catalog [ARCHIVED CATALOG]

Media Management, BA

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The BA in Media Management aims to equip students with the knowledge and skills to pursue careers in traditional and digital media industries. Students will have the opportunity to learn how the evolution of technology continues to create new platforms for communication and entertainment. The media management major provides students with entrepreneurial and leadership skills valued by today’s media organizations.


The full-time and adjunct faculty of more than 100 renowned academics and creative professionals integrate current industry practices into the classroom. With over 700 business and entrepreneurship students and a global network of alumni, the program has a major influence in the field of arts, entertainment, and media management worldwide.


Successful Media Management graduates should be able to:

  • Manage organizations and professionals in media industries.
  • Combine critical thinking, problem solving, and communication skills to the entrepreneurial development of media.
  • Analyze trends, opportunities, and challenges within the complex and changing structures of media industries.
  • Assess the impact of technology on media industries.


A grade of “C” or better is required in all major coursework.


For students who have earned a Bachelors degree previously, Columbia offers a Second Bachelor of Arts in Media Management.

Program Requirements   | 4 Year Planning Tool  | Transfer Planning Tool  


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