Sep 29, 2022  
2016-2017 Course Catalog 
    
2016-2017 Course Catalog [ARCHIVED CATALOG]

Social Media and Digital Strategy, BA


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The Social Media and Digital Strategy degree responds to growing demand for social media and digital strategy professionals in the arts, media, entertainment, fashion, retail, start-up businesses, nonprofits, government and beyond.  The major prepares students to be digital storytellers creating content across multiple platforms.  Students conduct digital research; explore consumer motivations; interpret and manage analytics; develop content strategies; engage audiences; and create multi-media journalistic, public relations, advertising and marketing materials in both case and applied real life practicums.  The curriculum draws from three departments-Business & Entrepreneurship, Communication and Media Innovation, and Interactive Arts & Media-as well as expertise and resources across the college. There are often internship opportunities available in this field, providing students with real world experience.

 

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