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Arts, Entertainment, and Media Management |
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28-2195 AEMM Directed Study:
Course consists of learning activities involving student independence within the context of regular guidance and direction from a faculty advisor. Directed Studies are appropriate for students who wish to explore a subject beyond what is possible in regular courses or for students who wish to engage in a subject or activity not otherwise offered that semester by the College. Directed Studies involve close collaboration with a faculty advisor who will assist in the development and design of the project, oversee its progress, evaluate the final results, and submit a grade.
1-6 Credits
Requirements Department Permission
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28-2198 Substitute Context Course
1-3 Credits
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28-2199 Substitute Context Course
1-3 Credits
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28-2210 Exhibition Management
This course provides students with practical experience in the development of exhibitions. The course covers the process of creating an exhibition including curating, design development, interpretation and programming, project planning and management, budgeting, and marketing. Course activities include hands-on experiences, lectures, research, field trips and meetings with exhibition professionals in museums, galleries, and design firms.
3 Credits
Requisites PREREQUISITES: 28-1270 Business of Visual Arts
Requirements 24 Enrolled Credit Hour
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28-2250 Investments
Course teaches students to learn how to diagnose economic conditions to determine investment strategy, analyze financial situations, and apply solutions based on sound financial planning and investment principles.
3 Credits
Requisites COREQUISITES: 28-2110 Accounting
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28-2411 Applied Marketing: Music Business
Course continues content of 28-1410 The Art and Business of Recording and 28-1115 Introduction to Marketing the Arts. Instruction covers processes following production of the recorded master. Topics include press kit and Electronic Press kit (EPK) development. Students are presented information relating to recording industry marketing plan development and implementation that include: markets analysis; developing objectives and strategies to accomplish objectives; and developing Market Communication (MarCom) plans that incorporate merchandising, sales, and distribution, advertising and promotion, radio, internet, and database.
3 Credits
Requisites PREREQUISITES: 28-1410 Business of Music
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28-2430 Talent Management
Course examines the crucial role of professional management for all types of artists and entertainers. Instruction focuses on roles of personal manager, booking agent, talent agent, road manager, and company manager. Course explores formation of an agency, development of talent, and special touring considerations.
3 Credits
Requisites PREREQUISITES: 28-1115 Entertainment Marketing
Requirements 24 Enrolled Credit Hour
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28-2435 Music Publishing
Students learn principles and procedures involved in music publishing both nationally and internationally. The course examines copyright basics, registration, and publishing income sources. Analysis of publishing deals and their negotiation provides students with a solid foundation in understanding the business of music publishing.
3 Credits
Requirements 24 Enrolled Credit Hour
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28-2440 Applied Retail: Record Stores
No description available.
3 Credits
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28-2610 E-Business
Course provides students with a broad overview of the concepts and principles of e-business. This knowledge is increasingly important for all students, regardless of their area of concentration, because traditional businesses and arts organizations are becoming hybrids by adding an online presence to their existing structure. Topics discussed include a definition of e-business, online management strategies, distribution channels, privacy and security issues, and cyberlaw, among others. This course is particularly recommended for Music Business students.
3 Credits
Requirements 24 Enrolled Credit Hour
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28-2712 Self Management for Artists
This course provides artists of all disciplines with the fundamentals for self-sustaining careers in the arts, entertainment and media.
3 Credits
Requirements 24 Enrolled Credit Hour
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28-2820 Club Management
Course examines all aspects of club management. Topics include purchasing a club, setting controls, knowing potential customers and competition, and dealing with contracts and riders. Special section features effects of outside influences on a club, including interaction with city inspectors, customers, and the community.
3 Credits
Requisites PREREQUISITES: 28-1718 Business of Live and Performing Arts
Requirements 24 Enrolled Credit Hour
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28-2855 Events Production Management
Experiential course is designed to provide resources, tools, and training necessary for planning and management of live performance events. Students are given hands-on orientation of event management processes and the opportunity to participate in managing actual events. Course features guest speakers.
3 Credits
Repeatable
Requisites PREREQUISITES: 28-1718 Business of Live and Performing Arts
Requirements 24 Enrolled Credit Hour
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28-3110 Finance
Course provides an understanding of the financial system, its functions, and available alternatives for obtaining money. Finance is the art and science of managing money. Discussions will focus on financial institutions, instruments, and procedures for supplying funds to markets. The types of financing that apply to the public and private organizations will be discussed. Course will apply the tools of the financial manager as a decision-maker of the organization.
3 Credits
Requisites PREREQUISITES: 28-2110 Accounting
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28-3120 Accounting II: Forecasting
Course covers the fundamentals of accounting as applied to partnerships, corporations, and non-for-profit organizations, utilizing the materials from Accounting I. Managerial decision-making from accounting information is the primary course objective. Emphasis is on the organizational structure, net assets, dividends, earnings per share, long-term debt and debt vs. equity financing, cash flows, profitability, and liquidity ratios for evaluating organizations.
3 Credits
Requisites PREREQUISITES: 28-2110 Accounting
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28-3123 Marketing II: Research and Analysis
This course provides students with an in-depth understanding of marketing research and analysis and its applications in arts, entertainment, and media fields.
3 Credits
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28-3125 Ethics & Business of Arts
Course examines fundamental ethical consequences of business decisions made in today’s thriving arts organizations. Students study ethical theories debated among the world’s most respected ancient and modern thinkers and apply these theories to problems in business.
3 Credits
Requirements 36 Enrolled Hours
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28-3135 Strategic Management
Course focuses on role and methods of the chief executive and board in strategic planning. It uses case studies in commercial and not-for-profit sectors with special emphasis on small and large businesses in the arts, entertainment, media, and fashion fields.
3 Credits
Requisites COREQUISITES: 28-3110 Finance
Requirements 48 Enrolled Hours
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28-3150 Project Management for Arts Managers
Course is intended to familiarize students with fundamentals of project management and their application in the arts. Course will cover a variety of techniques used to manage any type of arts project regardless of scope and industry. An emphasis will be placed on understanding the importance of matching project goals and objectives with the mission of an arts organization or potential funders’ interests.
3 Credits
Requisites PREREQUISITES: 28-1110 Introduction to Management
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28-3151J Personal Taxes
Basic course does not attempt to present all the tax codes and regulations. Certain complex subjects are introduced only for students to be aware of them and to seek help or to do additional research. The topics presented in this course should allow students to have enough experience to handle routine tax returns. Students should also gain valuable insights into long-term financial planning and realistic income spending plans.
1 Credits
Requirements 36 Enrolled Hours
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28-3152 Negotiation Skills
Course offers the opportunity to learn negotiation techniques, recognize unfair tactics, and bring about mutually beneficial situations. Instruction also touches on body language, personality types, regional and international ethnic differences, and hidden meanings of words.
1 Credits
Requirements 24 Enrolled Credit Hour
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28-3160 International Arts Management
Course provides arts management students with an understanding of the increasingly global nature of the workplace by touching on many aspects of international producing, presenting, exhibiting, and touring.
3 Credits
Requisites PREREQUISITES: 28-1115 Entertainment Marketing
Requirements 60 Enrolled Hours
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28-3179 Special Topics: Hip Hop Beat Making
3 Credits
Repeatable
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28-3188 Internship: Management
1-16 Credits
Repeatable
Requirements 2.80 GPA required and 48 Enrolled Hours and Department Permission
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28-3199 Independent Project: Management
Course involves the student, with the approval of a supervising faculty designing a project to study independently an area that is not at present available in the curriculum. Prior to registration, the student must submit a written proposal for approval to the chair of the department that outlines the project and its anticipated outcomes.
1-6 Credits
Repeatable
Requirements Permission of Coordinator
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28-3270 Decision Making: Visual Arts Management
Students develop critical decision-making skills through the hands-on experience of running a creative venue. Students curate and design exhibitions, develop and present programs and events, establish policy and procedures, and oversee management, scheduling, budgeting, and marketing.
3 Credits
Repeatable
Requisites PREREQUISITES: 28-2210 Exhibition Management
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28-3310 Grant Proposal Planning and Writing
Course focuses on developing the skills necessary for successful grant applications for not-for-profit organizations. Study of relevant funding sources, awareness of available research materials, ability to construct coherent proposals, and defining fund-raising strategy for an arts organization. Recommended for not-for-profit sector.
3 Credits
WI
Requisites PREREQUISITES: 52-1152 Writing and Rhetoric II or 52-1112 Writing and Rhetoric - Enhanced II or 52-1162 Writing and Rhetoric II- Service Learning or 52-1122 Writing and Rhetoric II for Non-Native Speakers of English or 52-1152HN Writing and Rhetoric II: Honors
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28-3340J Advocacy for Arts Majors: Building Relationships with Elected Officials
Course introduces students to the purpose, principles, and practices of advocacy as part of the democratic process, particularly as it applies to non-profit arts organizations. Instruction reviews the political structures within arts advocates’ work, with an emphasis on Illinois state government. Students are armed with the tools to participate effectively in making the arts a public policy priority and to learn how to use lobbying to defend the interests of non-profit and commercial arts organizations. Students are linked with organizations and individuals engaged in arts advocacy and are provided with an opportunity to lobby at the state government level.
1 Credits
Requirements Senior Status required
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28-3415 Record Promotion
This course examines strategies for promoting new releases to radio and other media for airplay and exposure. Students learn the tools and skills needed to understand record promotion from the point of view of the major label, the independent label and the unsigned artist. Students gain an understanding of how to use social media and other new media to effectively promote music; how commercial, independent and college radio select new music; as well as techniques used in street and grassroots promotion.
3 Credits
Requisites PREREQUISITES: 28-1410 Business of Music
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28-3416 New Media Applications
This class provides students with an in-depth understanding of digital audio and visual content retail and distribution including, a la carte download services, subscription, and ad-supported streaming services. Additional topics include online promotion strategies, e-commerce, web design strategy, mobile retail and promotion, community building, social network marketing, direct to consumer marketing, key cyber-law issues, a comprehensive understanding of piracy, and a variety of other vital tech-based strategies.
3 Credits
Requirements 24 Enrolled Credit Hour
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28-3425 Music Editing: Entertainment Industry
Course builds on the skills developed in Introduction to Pro Tools for Managers and Music Supervisor: Entertainment Industry and examines the skills and responsibilities of music editors/managers in the entertainment industry. Specific emphasis is placed on understanding the process and technique necessary to edit appropriate music for film, television, games, and other media. Students will also understand negotiations involving contractual fees; the dynamics of working with composers, music supervisors, and other personnel involved in the editing environment; and the process of making judgments on music choice.
4 Credits
Repeatable
Requisites PREREQUISITES: 28-3426 Music Supervisor: Entertainment Industry
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28-3426 Music Supervisor: Entertainment Industry
Course examines the responsibilities of a music supervisor/manager as related to televition, motion pictures, and other media. Specific emphasis is placed on understanding the decisions necessary to: enhance the story with appropriate selections of music and instrumentation, supervise recording sessions, obtain all proper licenses, negotiate usage fees, hire and work with the music composers, and oversee all music related budgets.
4 Credits
Requisites PREREQUISITES: 28-2435 Music Publishing and 28-2422 Introduction to Pro Tools for Producers
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28-3427 Concepts of Recorded Music in the Entertainment Industry (LA)
4 Credits
Requirements Permission of Instructor
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28-3428 Independent Label Management
Course examines the functions and management of an Independent Recording Company in the ever changing and technology driven Music and Entertainment Industries. Topics include: planning and managing operations, budget development, accounting and managerial controls, marketing strategies, advertising, sales and pricing, and new media strategies.
3 Credits
Repeatable
Requisites PREREQUISITES: 28-2411 Applied Marketing: Music Business
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28-3430 Developing Music Contracts and Music Licensing Strategies
Course teaches students concepts involved in developing contracts and music licensing strategies in the music industry. Specific topics include: negotiations involving various new media contracts from the viewpoint of the attorney, media company, and artist and manager; strategic budgeting and negotiation of the artistic development deals; licensing of completed recorded music; the internet as a tool for repertoire; and the utilization of technology for artist development.
3 Credits
Requisites PREREQUISITES: 28-2435 Music Publishing
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28-3470 AEMMP Artists Services
AEMMP Artist Services provides students with an experiential learning opportunity operating a student-run arts & entertainment organization. Students will work with artists on matters of presentation, marketability, branding, product development, career planning and live performance. Additionally, students will gain management experience as they represent artists, develop promotional materials, create an online presence, plan artist showcases and release product. Current offering include AEMMP Records and AEMMP Talent Agency. This course may be repeated. Instructor permission is required to enroll.
3 Credits
Repeatable
Requirements Permission of Instructor
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28-3471 AEMMP Record Company: Marketing
Course follows 28-3470 AEMMP Record Company: Production. AEMMP Record Company provides students with experience in the operation of an actual record company. This student-run label provides students with experience in the development of marketing, promotion, and merchandising plans. The main goal of the class is to introduce AEMMP recording artists (selected in AEMMP Record Company: Production) to the music industry and to retail sale. By assuming management roles students also develop and monitor budgets. Additionally, utilizing radio, print media, the Internet, and other current trends in marketing commercial releases, students create a publicity campaign for AEMMP artists as well as promotion plans for AEMMP Catalog products.
3 Credits
Repeatable
Requisites PREREQUISITES: 28-3470 AEMMP Artists Services
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28-3472 Decision Making: Music Business Management
Capstone course in Music Business for seniors and selected juniors examines the organization and operation of principle sectors of the music business: the recording industry, sound equipment industry, performer services (related to personal management), and music education entrepeneurship. This course encapsulates the student’s academic experience in the Music Business concentrations. Students will understand the decision making process as it relates to the size and scope of the music business and its table of organization in large and small companies (commercial and non-profit), markets served, marketing strategies, artist/performer relationships, contracts, protection, and entrepreneurial opportunities.
3 Credits
Requisites PREREQUISITES: 28-1410 Business of Music
Requirements 36 Enrolled Hours
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28-3473 Topics: AEMMP Records Promotion
Course requires that students follow a marketing plan developed by AEMMP Records Company Marketing and learn day-to-day aspects of promoting an independent release and the management and promotion of catalog product.
1-6 Credits
Repeatable
Requisites PREREQUISITES: 28-3471 AEMMP Record Company: Marketing
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28-3510J International Perspectives in Cultural Entrepreneurship
Course is designed to generate understanding and knowledge of how cultural industries function in Asia and South America. The 2010 J-term trip will focus on Panama City, Panama. Students will engage in seminars and workshops presented by cultural entrepreneurs in Panama City in their place of business. Students will be immersed in the local nuances and culture in order to gain perspectives that they can translate into skill sets that they would need to become successful cultural entrepreneurs.
3 Credits
Requirements 2.50 GPA required and 90 Enrolled Hours
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28-3511 Leadership
Course provides in-depth demonstration of the skills and techniques essential to effective business leadership. Concepts and applications of goal setting, team building, negotiations, and communications are analyzed, discussed, and practiced. Students discover their basic leadership style within situational leadership theory and learn to use this knowledge efficiently.
3 Credits
Requirements 36 Enrolled Hours
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28-3514 Critical Analysis of Small Business
Course is limited to junior and senior undergraduates and acts as a companion course to Arts Entrepreneurship I. Course allows students to use various management techniques, skills, and functions. Course provides insight into the inter-relation of those factors and their possible effects of the business by covering many of the problems, situations, and opportunities that face all small business managers and entrepreneurs. Course materials are equally applicable to the arts, retailing, general business, and non-profit organizations. Course uses the case history methodology. All of the cases involve real-life situations in small business management. Each session deals with two case histories and their application to business principles. Class structure includes oral presentations, written assignments, class discussions, team projects, and informal lectures. Graduate students enrolled in this course will be required to engage this course with more rigor and clarity and will perform at the graduate level.
3 Credits
Requirements 24 Enrolled Credit Hour
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28-3516 Entrepreneurship II
Course is the capstone of the arts entrepreneurship sequence. The other two companion courses are Arts Entrepreneurship I and Critical Analysis of Small Business. Course covers in depth the mental organization, research, and planning necessary to be a successful entrepreneur. Course centers on the development of business plans including research, organization, location, competition, production of the product or service, marketing, finance, and staffing. Emphasis on financial needs and projections is a key component of this course. Throughout the semester, students must be prepared to present and defend the elements of their plans to the instructors and classmates.
3 Credits
Requisites PREREQUISITES: 28-3130 Arts Entrepreneurship I
Requirements 36 Enrolled Hours
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28-3615 E-Business Practicum
Advanced course is intended to provide students with the opportunity to apply skills learned in other courses to create an online presence for a traditional brick and mortar retail business. Working with an instructor/adviser, individual students or groups of students work in partnership with a selected retail business to develop an e-commerce strategy and create a virtual store.
3 Credits
Requirements Department Permission
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28-3630 Motion Picture Marketing
Course provides an in-depth look at how shifts in technology, such as social networking sites, and viewer habits are changing how movies are marketed by studios, independent distributors, and filmmakers.
3 Credits
Requirements 24 Enrolled Credit Hour
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28-3670 Decision Making: Media
Students examine decisions pertaining to the management of media organizations, focusing on the production, marketing, distribution, and operations processes. The course investigates the impact of current issues and practices, such as social media, industry consolidation, and convergence, on media management decisions.
3 Credits
Requirements 48 Enrolled Hours
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28-3755 Sports Law
Course is an in-depth presentation of the legal aspects of professional sports for franchises, agents, and media contracts. It analyzes a number of legal issues connected to the organization of sporting events, the participation in sporting events, and the communication of such events to the public. Topics include torts and criminal law in sports, Title IX, antitrust (collusion, single entity, franchise relocation), player contracts, collective bargaining agreements, drug testing, dispute resolution, athlete representation, licensing and sponsorships, broadcast rights, and facilities contracts.
3 Credits
Requisites PREREQUISITES: 28-2111 Entertainment Law
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28-3760 Sponsorship
This course provides future managers and artists with an understanding and a hands-on experience of sponsorship techniques. They will understand the difference between fundraising and sponsorship and learn how to promote their show and reach new audiences.
3 Credits
Requirements 36 Enrolled Hours
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28-3810 Facility Management
Course teaches students the operation of venues, surveys a variety of single and multipurpose facilities, and examines managing, financing, and booking policies. Course examines leases and contracts, concerts, family shows, sports franchises, trade shows, conventions and meetings, corporations, and concessions.
3 Credits
Requisites PREREQUISITES: 28-1110 Introduction to Management
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28-3815 Box Office Management
Course presents all revenue maximization techniques, including box office management/ticketing, yield management, bartering, licensing, concessions, sponsorship, and media contracts, as well as their applications and their functions in the not-for-profit and profit sectors of the live entertainment industry, including theater, concerts, and sport events. The difficulty in improving productivity for live events (Baumol Law) will force future managers to investigate new and creative ways to maximize box office revenues and to look beyond for new sources of profit.
3 Credits
Requisites PREREQUISITES: 28-1718 Business of Live and Performing Arts
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28-3830 Presenting & Booking Live Performances
This course focuses on the process of planning live and performing arts programs, series and seasons, selecting facilities, scheduling and budgeting, booking, negotiating contracts, marketing, pro forma settlements and professional ethics. Both profit-making and non-profit performance sectors are covered.
3 Credits
Requirements 24 Enrolled Credit Hour
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28-3831 Touring Live Entertainment
Course gives an overview of the structure, professional ethics, artistic integrity, development, financing, and inner workings of touring properties. Emphasis is on profit-making theatrical touring sectors, although not-for-profit touring is discussed. Topics include touring Broadway theatrical productions, concert attractions, and other theatrical ensembles. Students learn administrative and management responsibilities touring demands: booking, logistics, staffing, and decision making.
3 Credits
Requisites PREREQUISITES: 28-1115 Entertainment Marketing
Requirements 60 Enrolled Hours
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28-3832 Producing & Touring Live Performances
This course focuses on the process of translating artistic vision into a tangible live production, finding the money to launch it, and putting it on stage and on the road. By examining successful producing and touring organizations, students will deepen their knowledge of organization structure, financing, budgeting, professional ethics, and the tactical responsibilities that producing and touring require. Both profit-making and non-profit performance sectors are covered.
3 Credits
Requirements 24 Enrolled Credit Hour
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28-3870 Decision Making: Performing Arts Management
Course offers students an opportunity to study managing commercial and not-for-profit performing arts organizations in the current environment. Course covers how management decisions are made based on best available information and how information is gathered and evaluated. Students establish mentor relationship with a Chicago area performing arts manager and gain practical negotiating experience.
3 Credits
Requisites PREREQUISITES: 28-3830 Presenting & Booking Live Performances
Requirements 60 Enrolled Hours
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28-3939 Fashion Journalism
Intermediate course introduces students to the world of fashion journalism. Students learn how to apply their interview and research skills to develop a critical eye for this subject. They are required to sift through the hype and replay the fashion story to readers. This is achieved by developing a strong fashion vocabulary and heightening the level of area expertise.
3 Credits
Requisites PREREQUISITES: 28-1910 Introduction to Fashion Business and 28-1937 Century of Design and 53-1015 Reporting and Writing I and 53-2020 Reporting for Print & Bcast
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28-4137 Managers Software Seminar
Course introduces inner workings of Microsoft Office. Coursework emphasizes the use of software for presentation purposes.
1 Credits
Requisites PREREQUISITES: 28-2115 Computer Uses for Managers
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28-4178 Special Topics:
Course provides an overview of the history, evolution, and challenges of arts and cultural policy with a special focus on North America and Europe. Students learn how the arts contribute to human and community development and learn how cultural managers can develop partnerships and strategies to work more effectively with policy makers.
3 Credits
Requirements Permission of Coordinator
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28-4350J European Experiments in Arts Policy and Management
Course combines an intense arts management and cultural policy seminar with a complete cultural immersion. It will provide a unique overview of the history, evolution, and challenges of cultural policy and arts management in the European Union. Course will be held at the International Centre for Culture and Management in Salzburg, Austria.
3 Credits
Repeatable
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28-4436J MIDEM: Foreign Distribution of Music
Course is designed to explore the global music industry. Students will travel to Cannes, France, to attend MIDEM, the world’s largest international music marketplace. Through the A&R process, students will identify and select artists to represent at the conference. Students will create and implement a strategic plan for the artist that will require in-depth research of international markets, publications, Web sites, and global music industry organizations. At the MIDEM conference, students will seek global distribution, licensing, branding, and live performance partnerships for their artists.
2 Credits
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28-4660 Management Applications of the Web
Course introduces students to the World Wide Web and its uses for managers. Students learn to conduct research on the Web and examine ways in which the Web is currently used by arts, entertainment, and media organizations in fund raising, public relations, promotions, and advocacy efforts. Students will develop a Web site for an arts, entertainment, or media organization in Chicago.
3 Credits
Requisites PREREQUISITES: 28-2115 Computer Uses for Managers
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28-5137 Managers Software Seminar
Course introduces the inner workings of Microsoft Office. Course work emphasizes the use of software for presentation purposes. [Elective]
1 Credits
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28-5151 Taxation I - Personal Taxes
1 Credits
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28-5178 Special Topics:
Course provides an overview of the history, evolution, and challenges of arts and cultural policy with a special focus on North America and Europe. Students learn how the arts contribute to human and community development and learn how cultural managers can develop partnerships and strategies to work more effectively with policy makers.
3 Credits
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28-5350J European Experiments in Arts Policy and Management
3 Credits
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28-5429 Urban Inspirational Music Production
3 Credits
Requisites PREREQUISITES: 28-6410 Music Industry Seminar
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28-5436J MIDEM: Foreign Distribution of Music
This course is designed to explore the global music industry. Students will travel to Cannes, France, to attend MIDEM, the world’s largest international music marketplace. Through the A&R process, students will identify and select artists to represent at the conference. Students will create and implement a strategic plan for the artist that will require in-depth research of international markets, publications, websites, and global music industry organizations. At the MIDEM conference, students will seek global distribution, licensing, branding, and live performance partnerships for their artists.
2 Credits
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28-5472 Special Topics: AEMMP Record Company Promotion
Students follow a marketing plan developed by AEMMP Records Company Marketing and learn day-to-day aspects of promoting an independent release and the management and promotion of catalog product.
3 Credits
Requirements Permission of Instructor
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28-5660 Management Applications of the Web
Course introduces students to the World Wide Web and its uses for managers. Students learn to conduct research on the Web and examine ways in which the Web is used by arts, entertainment & media organizations in fundraising, public relations, promotions and advocacy efforts. Students will develope a website for an arts, entertainment or media organization in Chicago. [Elective]
3 Credits
Requisites PREREQUISITES: 28-6119 Information Systems
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28-5725 Cultural Tourism
Offers insight into arts involvement and cooperative relationships with all aspects of the Cultural Tourism industry including: hotel, carriers, convention and visitor bureaus, tour operators, travel agents, and government agencies. Students develop an understanding of the many promotional, financial, and programmatic benefits of Cultural Tourism by discussion with guest professionals and case studies. Instructional discussion enables students to develop practical approaches to specific questions.
3 Credits
Requisites PREREQUISITES: 28-6110 Basic Accounting for Graduate Students and 28-6116 Economics for Arts Mgrs
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28-6100 Marketing Principles
This course provides a comprehensive overview of marketing concepts and research methods. Upon completion of the course, students should be able to:1) Understand all the elements of the marketing mix 2) Relate them to a cultural/artistic context 3) Understand basic quantitative & qualitative research approaches 4) Apply analytical skills to data interpretation & decision making
3 Credits
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28-6110 Basic Accounting for Graduate Students
This review course is required of all graduate students in their first semester of study. It will cover topics found in most Principle or Financial Accounting one courses. The material covered will include a coverage of the principles and procedures of the accounting cycle for a sole proprietorship and merchandising organizations. General-purpose financial statements will be reviewed, including the Income Statement, Statement of Equity, Balance Sheet, Statement of Cash Flow, and Bank reconciliation. Other topics such as depreciation, inventory, and ratio analysis will be covered.
1 Credits
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28-6111 Advanced Accounting
Accounting of the corporation and not for profit organizations are studied in this course. Net Assets, retained earnings, dividends and earnings per share, long-term debt and debt vs. equity financing, cash flow and its analysis will be emphasized. Substantial time will be devoted to decision tools available to management using accounting information: traditional financial statement analysis, cost-volume-profit relationships throuh break-even analysis, absorption vs. variable costing for control and product pricing decisions, gross profit analysis, and demand elasticity effects on total revenues and pricing. These topics will be applied to the not-for-profit sector as well as the for-profit sector. [Core]
3 Credits
Requisites PREREQUISITES: 28-6110 Basic Accounting for Graduate Students
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28-6112J Audience Participation Survey
Students will survey the audience of a Chicago arts organization. Students will tabulate surveys, generate a final research report and client presentation.
2 Credits
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28-6113J Human Resources
This course will enable a student to indentify principal human resources management functions within an organization. Upon completion of this course the student will be able to write a job description, recruit, interview and select employees. The student will be able to create effective compensation packages. In addition the student will know how to discipline and develop employees using performance appraisal to help employees fulfill their potential. [Core course]
3 Credits
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28-6114 Labor Relations
Course focuses on labor management-relations. The course covers the impact of union jurisdiction, labor history, labor law, and other outside forces on the process of contract negotiations and administration.
1 Credits
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28-6115 Financial Management
Finance is the Arts and Science of managing money. The field of finance has evolved from one that was concerned primarily with the procurement of funds to a field that encompasses the management of assets, all financing decisions, those of operations and the overall valuation of the firm. This field of study has developed from one that emphasized external analysis to one that stresses decision-making in the firm. The goals and objectives of financial decisions in the for-profit sector is wealth maximization while in the not-for-profit sector financial analysis is used to meet the organizations established mission, goals and objectives of the firm. This course will apply the tools of the financial manager in both for profit and not-for-profit organizations. [Core course]
3 Credits
Requisites PREREQUISITES: 28-6111 Advanced Accounting
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28-6116 Economics for Arts Mgrs
No description available.
2 Credits
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28-6117 Arts, Media, and the Law
Course covers basic legal principles and issues pertaining to the Arts, Entertainment, and Media Industries in both for-profit and not-for-profit sectors. Topics include: forms of business organization, Intellectual property, rights of privacy and publicity, contracts, libel, and first amendment rights. [Core course]
3 Credits
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28-6118 Marketing Strategy
This course provides a hands-on experience in drafting and implementing a marketing plan for an arts, entertainment or media organization. It is built around a semester-long group project. Upon completion of the course, students should be able to: 1)Integrate marketing research into the planning process 2) Develop a consolidated marketing plan that reflects the organization’s mission, vision and objectives 3) Produce a tactical action plan for implementation 4) Define and measure success parameters for the plan
3 Credits
Requisites PREREQUISITES: 28-6100 Marketing Principles
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28-6119 Information Systems
No description available.
3 Credits
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28-6120 Strategic Planning
This class is a “big picture” course that addresses the central challenge facing 21st century Arts, Entertainment and Media (AEM) organizations: how to create a sustainable competitive advantage in a rapidly changing world. The focus is on the total enterprise — the industry and competitive environment in which it operates, its resources and capabilities, and its prospects for success. Contemporary readings and case studies in both for-profit and non-profit sectors provide students with real-world situations in AEM fields. Students develop skills to assess market opportunities, explore new business models, design appropriate strategies, and craft plans for successful, sustainable ventures.
3 Credits
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28-6121J Presentataion Skills
This course helps develop the students’ ability to speak confidently and effectively in a variety of public speaking situations. Particular attention is paid to style, persuasion and credibility in public speaking. Students will prepare and present several different types of speeches which arts managers are often required to make. [Elective]
1 Credits
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28-6124 Investment Strategies
This course will provide students with a basic understanding of investments fundamentals, including the vocabulary and terms used in the securities markets. [Elective]
1 Credits
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28-6125 Seminar: AEMM
Arts, entertainment and media managers examine the inter-disciplinary effects of aesthetic, economic, political, societal, and technological factors. Seminar assignments include: the nature of the artist-performer, formation of aesthetic judgment; race, ethnicity, and the arts; art vs. the marketplace; affirmative action, role of the critic, economic indicators, and public policy and the arts. [4th Semester Core course]
3 Credits
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28-6127 Leadership in Arts & Media Management
Leadership in Arts & Media Management will provide students with an overview of leadership theories, research and practices, along with the skills and techniques to assess and develop leadership capabilities in themselves and to others. The course will challenge students to understand and analyze how leaders successfully balance the creative and commercial aspects of an arts or media organization. Through lecture, discussion, case studies, improvisation, videos and experiential learning, students will prepare to take on the roles and responsibilities of leadership.
3 Credits
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28-6130 An Introduction to Project Manag ement in Arts Organizations
This workshop is designed to give students an overview of project management fundamentals. Upon completion, students will have a basic knowledge of project management functions, the project management lifecycle, and basic project management control systems. Students will understand the values of using a consistent approach in arts organizations to control costs, time schedules, and to deliver quality programs and services.
1 Credits
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28-6151 Managing and Licensing Intellectual Property
This course examines the latest issues relating to the management and licensing of intellectual property and technology in the arts, entertainment and media industries. Topics covered include legislation and case law relating to intellectual property rights in digital media technologies, digital piracy issues and effective licensing strategies, including music publishing, Podcasting, Webcasting, etc.
1 Credits
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28-6153J Customer Relationship
This course is designed to give students a working knowledge and hands-on experience of Tessitura, the leading box office and customer relationship management software for the arts, and the only system integrating ticketing, marketing, fundraising, reporting, and internet sales into a single database. This software has already been adopted by all the major opera, symphony and theatre companies in the United States. For arts organizations, Tessitura brings the promise of more efficiency, and for customers, better service.
1 Credits
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28-6154 Negotiation Strategies
This course focuses on a variety of negotiation techniques used in business and personal life. Topics covered include diversity issues, conflict resolution, cultural sensitivity, styles of negotiation; preparation needed prior to negotiations, and negotiation tactics. there will be ample time to practice negotiations. [Elective] [Core course AYCD]
1 Credits
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28-6155 Partnership Building
This course will prepare participants to understand the underpinnings needed to develop and sustain successful partnerships. Students are instructed in applying asset-based methodologies, articulating common goals, roles and responsibilities of all project participants, creating flexible timelines and exploring conflict resolution techniques.
2 Credits
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28-6161 Project Management
1 Credits
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