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2015-2016 Course Catalog [ARCHIVED CATALOG]
Courses
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28-3502 Developing a Marketing Plan
Comprehensive course teaches students to prepare a marketing plan for a specific product or service. Student learning builds on the foundations learned in the core marketing courses to formulate a strategic marketing plan. The course will provide a systematic approach that facilitates organization of data, development of strategy, alignment of all plan elements, and measurement of marketing ROI. Upon completion, students will be able to develop a comprehensive, real world marketing plan.
3 Credits
WI
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28-3505 Marketing Yourself
This course introduces students to the steps involved in the job search process. Various skills, techniques, and resources for improving job-hunting effectiveness are reviewed. Students develop resumes and cover letters, interview effectively, assess skills and career objectives, and manage the search process. Several guest speakers discuss job-hunting in their particular marketing/advertising areas.
3 Credits
Requirements 60 Enrolled Hours
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28-3506J Money Matters - Introduction to Personal Finance
This course is designed for young adults who are transitioning to the ‘real world’ and want to control and understand their finances. It is important to understand how to create a budget and work within a budget in a personal and professional capacity. To achieve one’s goals of a dream job or one’s own business, it is essential to understand the basic financial aspects of managing one’s life. This class will not require math or any type of financial knowledge; instead, a student simply needs a desire to learn how to control their money and their financial destiny.
1 Credits
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28-3510J International Perspectives in Cultural Entrepreneurship
Course is designed to generate understanding and knowledge of how cultural industries function in Asia and South America. The 2010 J-term trip will focus on Panama City, Panama. Students will engage in seminars and workshops presented by cultural entrepreneurs in Panama City in their place of business. Students will be immersed in the local nuances and culture in order to gain perspectives that they can translate into skill sets that they would need to become successful cultural entrepreneurs.
3 Credits
Requirements 2.50 GPA required and 90 Enrolled Hours
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28-3511 Leadership
What is leadership and what does it take to be an effective leader in arts, entertainment, and media today? This course seeks to answer such questions as students study, analyze, and discuss leadership concepts and practices. Students also learn how to lead by evaluating the effectiveness of various leadership styles and through the development, application, and assessment of their own leadership capabilities through group and individual assignments and activities.
3 Credits
Requirements 60 Enrolled Hours
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28-3514 Entrepreneurship II:BusinessPlan
This course builds on concepts learned in Entrepreneurship as they relate to preparing a business plan. Throughout the course, students will explore what constitutes stronger business plans, compare various business plan structures, learn research methods and tools to help flesh out their plans, and understand how to evaluate and evolve plans over time. By the end of the course, students will have a finished business plan ready to present to potential investors, donors and partners.
3 Credits
PREREQUISITES: 28-3130 Entreprenurship
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28-3535 Global Marketing
This course investigates the ways marketers adapt or redesign their product, packaging, price determination, and distribution for diverse markets throughout the world. Students will explore the local differences, including culture, economy, politics, and geography, that must be factored into any global marketing initiative.
3 Credits
GA
PREREQUISITES: 28-1115 Entertainment Marketing or 28-1500 Introduction to Marketing or 29-1500 Introduction to Marketing
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28-3630 Film Marketing
This course provides an in-depth look at how film is marketed by studios, independent distributors, and filmmakers. Shifts in technology like social media and changes in viewer habits are particularly addressed.
3 Credits
Requirements 24 Enrolled Credit Hour
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28-3670 Decision Making: Media
Students examine decisions pertaining to the management of media organizations, focusing on the production, marketing, distribution, and operations processes. The course investigates the impact of current issues and practices, such as social media, industry consolidation, and convergence, on media management decisions.
3 Credits
Requirements 48 Enrolled Hours
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28-3755 Sports Law
Course is an in-depth presentation of the legal aspects of professional sports for franchises, agents, and media contracts. It analyzes a number of legal issues connected to the organization of sporting events, the participation in sporting events, and the communication of such events to the public. Topics include torts and criminal law in sports, Title IX, antitrust (collusion, single entity, franchise relocation), player contracts, collective bargaining agreements, drug testing, dispute resolution, athlete representation, licensing and sponsorships, broadcast rights, and facilities contracts.
3 Credits
PREREQUISITES: 28-2111 Entertainment Law
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28-3760 Sponsorship
This course provides future managers and artists with an understanding of sponsorship techniques and a hands-on experience. They will understand and utilize various sponsorship techniques and learn how to apply those techniques in the arts, entertainment and media industries.
3 Credits
Requirements 36 Enrolled Hours
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28-3810 Facility Management
Course teaches students the operation of venues, surveys a variety of single and multipurpose facilities, and examines managing, financing, and booking policies. Course examines leases and contracts, concerts, family shows, sports franchises, trade shows, conventions and meetings, corporations, and concessions.
3 Credits
PREREQUISITES: 28-1110 Introduction to Management
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28-3815 Box Office Management
Every organization wants to sell more tickets. How can this be achieved? This course presents revenue maximization techniques, including dynamic pricing, discounting, list selection and segmentation, new box office technologies, marketing analyses and how these techniques are used in the not-for-profit and for-profit sectors of the live entertainment industry, including theater, music and sports events.
3 Credits
Requirements 48 Enrolled Hours
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28-3830 Booking and Presenting Live Entertainment
This course focuses on the process of planning live and performing arts programs, series and seasons, selecting facilities, scheduling and budgeting, booking, negotiating contracts, marketing, pro forma settlements and professional ethics. Both profit-making and non-profit performance sectors are covered.
3 Credits
Requirements 24 Enrolled Credit Hour
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28-3831 Touring Live Entertainment
Course gives an overview of the structure, professional ethics, artistic integrity, development, financing, and inner workings of touring properties. Emphasis is on profit-making theatrical touring sectors, although not-for-profit touring is discussed. Topics include touring Broadway theatrical productions, concert attractions, and other theatrical ensembles. Students learn administrative and management responsibilities touring demands: booking, logistics, staffing, and decision making.
3 Credits
PREREQUISITES: 28-1115 Entertainment Marketing
Requirements 60 Enrolled Hours
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28-3832 Producing & Touring Live Entertainment
This course focuses on the process of translating artistic vision into a tangible live production, finding the money to launch it, and putting it on stage and on the road. By examining successful producing and touring organizations, students will deepen their knowledge of organization structure, financing, budgeting, professional ethics, and the tactical responsibilities that producing and touring require. Both profit-making and non-profit performance sectors are covered.
3 Credits
Requirements 24 Enrolled Credit Hour
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28-3860 Themes in Marketing Communication
This course offers students a variety of subfields in the discipline of Marketing that are emerging and/or regaining attention with recent advancements in related fields. By surveying the current leading thoughts and analyzing the corresponding practices and case studies, students are able to better understand interdisciplinary aspects of the marketing practice.
3 Credits Repeatable
SS
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28-3870 Decision Making: Performing Arts Management
Course offers students an opportunity to study managing commercial and not-for-profit performing arts organizations in the current environment. Course covers how management decisions are made based on best available information and how information is gathered and evaluated. Students establish mentor relationship with a Chicago area performing arts manager and gain practical negotiating experience.
3 Credits
PREREQUISITES: 28-3830 Booking and Presenting Live Entertainment
Requirements 60 Enrolled Hours
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28-4010 Curatorial Practicum
This practicum course enables students of all majors to develop a fully realized exhibition proposal in any media, subject or discipline, with the expectation that the proposal is submitted for review with a Columbia College gallery and/or external galleries or venues. Students apply best practices for curating an exhibition from preliminary research through final production, mentored by exhibition professionals and scholars in related fields.
3 Credits Repeatable
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28-4020 Gallery Management: Practicum
This practicum course provides hands-on gallery management, exhibition, curatorial, and design experience for students of all majors. Known as The Hokin Project, this course presents the work of the Columbia College Chicago community through exhibitions, programs, and events in the Hokin Gallery. Gallery Management Practicum is a student-run collaboration of the Business and Entrepreneurship Department and Student Affairs / Department of Exhibitions and Performance Spaces(DEPS).
3 Credits Repeatable
Requirements 60 Enrolled Hours
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28-4030 Entrepreneurship: Practicum
This course provides students with an experiential learning opportunity to start their own business. Students will work in teams to explore, launch and grow a veneture. Areas of interest will include: opportunity recognition; feasibility analysis; financing; marketing; market development; human resource and staffing issues; business growth; and management of entrepreneurial companies. Students will gain experience as they start and manage their own business. This course may be repeated.
3 Credits Repeatable
PREREQUISITES: 28-3130 Entrepreneurship
Requirements 60 Enrolled Hours and Permission of Instructor
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28-4040 AEMMP Record Label: Practicum
This course provides students with an experiential learning opportunity operating a student-run record label. Students will work collaboratively on the development and management of music projects that include finding potential artists and repertoire, contract negotiation, production, marketing and distribution. Students enrolled in Spring sections of this course participate in activities at the South-by-Southwest Music Conference and Festival in Austin, TX.
3 Credits Repeatable
PREREQUISITES: 28-1410 Business of Music
Requirements 60 Enrolled Hours
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28-4060 AEMMP Digital Distribution and Promotion Agency: Practicum
This class provides students with an experiential learning opportunity and addresses new and emerging technologically based business models and strategies in today’s rapidly evolving music and media industries. Topics include an in depth understanding of the retail and distribution of digital audio and visual content. Additional topics include online promotion strategies, e-commerce, web design strategy, mobile retail and promotion, community building, social network marketing, and direct to consumer marketing. Students enrolled in Spring sections of this course participate in activities at the South-by-Southwest Music Conference and Festival in Austin, TX.
3 Credits Repeatable
Requirements 60 Enrolled Hours
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28-4065 AEMMP Music Publishing: Practicum
AEMMP Music Publishing: Practicum provides students with an experiential learning opportunity operating a student-run music publishing organization. Students will work with music rights holders and clients in need of music content for various media applications. Areas of focus will include A&R (Artist & Repertoire), publishing administration, licensing strategy and royalty collection. Students will gain publishing management experience as they facilitate licensing opportunities for artists. This course may be repeated. Students enrolled in Spring sections of this course participate in activities at the South-by-Southwest Music Conference and Festival in Austin, TX.
3 Credits Repeatable
PREREQUISITES: 28-2435 Music Publishing
Requirements 60 Enrolled Hours
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28-4070 Talent Agency: Practicum
This course provides students with an experiential learning opportunity operating a student-run Talent Agency. Students will work with artists on matters of presentation, marketability, branding, product development, career planning and live performance. Additionally, students will gain management experience as they represent artists, develop promotional materials, create an online presence, plan artist showcases and prepare for product release. Students enrolled in Spring sections of this course participate in activities at the South-by-Southwest Music Conference and Festival in Austin, TX.
3 Credits Repeatable
PREREQUISITES: 28-2430 Talent Management or 32-3889 Recording and Performance Ensemble
Requirements 60 Enrolled Hours
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28-4080 Club Management: Practicum
This course provides students with experiential learning opportunities in programming, marketing, and operating a club-style performance space. The course will include classroom activities and hands-on experiences in the process of identifying appropriate programs and artist/attractions for an acoustic space of c. 100 capacity; developing a performance schedule; contracting talent; devising an operational plan and support documents; managing live public concerts; budgeting and marketing.
3 Credits Repeatable
Requirements 60 Enrolled Hours
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28-4090 Events Management: Practicum
This course is designed to provide resources, tools, and training necessary for planning and management of live events. Students are given hands-on orientation of event management processes and the opportunity to participate in managing actual events.
3 Credits Repeatable
Requirements 60 Enrolled Hours
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28-4137 Managers Software Seminar
Course introduces inner workings of Microsoft Office. Coursework emphasizes the use of software for presentation purposes.
1 Credits
PREREQUISITES: 28-2115
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28-4154J Customer Relationship
This course is designed to give students a working knowledge and hands-on experience of Tessitura, the leading box office and customer relationship management software for the arts, and the only system integrating ticketing, marketing, fundraising, reporting, and internet sales into a single database. This software has already been adopted by all the major opera, symphony and theatre companies in the United States. For arts organizations, Tessitura brings the promise of more efficiency, and for customers, better service.
1 Credits
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28-4178 Special Topics:
This course provides an overview of the history, evolution, and challenges of arts and cultural policy with a special focus on North America and Europe. Students learn how the arts contribute to human and community development and learn how cultural managers can develop partnerships and strategies to work more effectively with policy makers.
3 Credits Repeatable
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28-4178J Exhibition Management: International Perspectives
Students will investigate exhibitions in museums, commercial galleries, and cultural sites in and around Rome. Through first-hand observation, research, and reflection, students will analyze differing approaches to curatorial direction, exhibition design and production, interpretative methodologies, use of technology, and marketing and communication strategies. Particular attention will be paid to developing exhibitions for multinational, multicultural, and multilingual audiences as well as similarities and differences to American exhibition models. Planned site visits may include museums such as the Vatican Museum, Capitoline Museum, Borghese, Gallery Maxxi (designed by Zaha Hadid), the National Museum of Art from the 21st century, Macro: Museum of Contemporary Art; cultural sites including the Roman Forum, Pompeii, churches and historic sites; and leading commercial galleries.
3 Credits
GA
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28-4242 Branded Entertainment Practicum
In this cross-disciplinary course, students will gain production, branding and social media strategy experience in addition to working on a real client project. They may partner with a local small business owner and develop, produce and launch an online branded entertainment video series. The semester will start with an overview of best practices in branded entertainment in the digital age. Successful projects will be screened and discussed. All students will research local businesses and brainstorm how an online video series could help them find the right audience, energize customers or create a conversation surrounding their product or service. One local business will be selected and the class as a group will partner with the owner in creating a branded entertainment video series. Through a series of brainstorming sessions and pitches students and the business owner will develop a show idea and a social media strategy for its distribution. In the second half of the semester students will work on pre-production, production, post-production and distribution of a 3-part branded online video series.
3 Credits
Requirements 60 Credits Completed
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28-4250J Puerto Rico: Arts and Cultural Management
This course allows students to experience and investigate the performing, visual, and festival arts and culture scene in San Juan Puerto Rico. Visits to art galleries, theaters, and the San Sebastian Festival give students the opportunity to observe, research, and reflect upon the various strategies, leadership styles, and cultural policies of our Caribbean neighbors. Visits to other cultural institutions and sites, such as the Puerto Rico Film Commission, will further immerse students in the country’s cultural scene, leading to a deeper understanding of the value of diversity in the arts, entertainment, and media, how business and the arts converge, and the impact on culture both locally and in the United States.
3 Credits
GA
Requirements Permission of Instructor Required; 60 earned/completed credit hours required
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28-4350J European Experiments in Arts Policy and Management
Course combines an intense arts management and cultural policy seminar with a complete cultural immersion. It will provide a unique overview of the history, evolution, and challenges of cultural policy and arts management in the European Union. Course will be held at the International Centre for Culture and Management in Salzburg, Austria.
3 Credits Repeatable
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28-4436J MIDEM: Foreign Distribution of Music
Course is designed to explore the global music industry. Students will travel to Cannes, France, to attend MIDEM, the world’s largest international music marketplace. Through the A&R process, students will identify and select artists to represent at the conference. Students will create and implement a strategic plan for the artist that will require in-depth research of international markets, publications, Web sites, and global music industry organizations. At the MIDEM conference, students will seek global distribution, licensing, branding, and live performance partnerships for their artists.
2 Credits
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28-4550 Executive Producing for Film and TV: Practicum
Executive Management for Film and Television gives students the opportunity to develop a financial deal-making strategy for film and television projects. Students will investigate the responsibilities of executives and stakeholders - CFOs, Executive Directors, Executive Producers, Legal Counsel, Financial Advisors, Investors, and Donors - in for-profit and nonprofit companies and learn how they interact in greenlighting a film or TV project. Simulated scenarios in which students assume these executive management roles will allow students to experience what is involved in managing stakeholders, negotiating deals, and structuring the finances for these projects.
3 Credits
Requirements 60 Enrolled Hours
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28-4615 Digital Business Development: Practicum
Developing an online business entity is essential to supporting creative endeavor. Students will explore the necessary steps to construct an online system that will connect their artistic passions and/or business ideas with a particular market and enable them to grow their audience in a cost effective and viral manner. Topics will include: online market research, website development, website analytics and traffic generation strategy.
3 Credits Repeatable
PREREQUISITES: 40-2201 The Television Producer
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28-4660 Management Applications of the Web
Course introduces students to the World Wide Web and its uses for managers. Students learn to conduct research on the Web and examine ways in which the Web is currently used by arts, entertainment, and media organizations in fund raising, public relations, promotions, and advocacy efforts. Students will develop a Web site for an arts, entertainment, or media organization in Chicago.
3 Credits
PREREQUISITES: 28-2115
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28-4710L Entertainment and Media Analysis
This course meets in Los Angeles. It introduces students to the industry-specific research and analytics used to measure and forecast market trends in the production, distribution, and consumption of films and media. Students analyze and interpret a range of media research quantitative, qualitative, film, TV, streaming, mobile and social as they learn how business decisions are made for programming, marketing, and advertising of content.
4 Credits
Requirements Department Permission
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28-4711L Entertainment & Media Marketing
This course meets in Los Angeles. It investigates how marketing plans, publicity campaigns, and branded entertainment are developed for film, TV, streaming, mobile, and other emerging forms of media. This course introduces students to industry professionals and leaders, providing them with an overview of internship and employment opportunities through guest lectures and field trips.
4 Credits
Requirements Department Permission
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28-4712L Entertainment & Media Marketing Communication: Practicum
This course meets in Los Angeles. Students apply the knowledge and skills learned in the previous SILA Marketing courses to create, or find, a series of film/media content and conduct appropriate marketing research to assess the progress of their marketing plan by utilizing different types of marketing strategies. This is the basis from which students develop a communications strategy or campaign designed to reach their target audience and market.
4 Credits
Requirements Department Permission
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28-5010 Curatorial Practicum
3 Credits
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28-5020 Gallery Management: Practicum
This practicum course provides hands-on gallery management, exhibition, curatorial, and design experience for students of all majors. Known as The Hokin Project, this course presents the work of the Columbia College Chicago community through exhibitions, programs, and events in the Hokin Gallery. Gallery Management Practicum is a student-run collaboration of the Business and Entrepreneurship Department and Student Affairs / Department of Exhibitions and Performance Spaces (DEPS).
3 Credits
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28-5030 Entrepreneurship: Practicum
This course provides students with an experiential learning opportunity to start their own business. Students will work in teams to explore, launch and grow a veneture. Areas of interest will include: opportunity recognition; feasibility analysis; financing; marketing; market development; human resource and staffing issues; business growth; and management of entrepreneurial companies. Students will gain experience as they start and manage their own business. This course may be repeated.
3 Credits
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28-5040 AEMMP Record Label: Practicum
This course provides students with an experiential learning opportunity operating a student-run record label. Students will work collaboratively on the development and management of music projects that include finding potential artists and repertoire, contract negotiation, production, marketing and distribution. Students enrolled in Spring sections of this course participate in activities at the South-by-Southwest Music Conference and Festival in Austin, TX.
3 Credits
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28-5060 AEMMP Digital Distribution and Promotion Agency: Practicum
This class provides students with an experiential learning opportunity and addresses new and emerging technologically based business models and strategies in today’s rapidly evolving music and media industries. Topics include an in depth understanding of the retail and distribution of digital audio and visual content. Additional topics include online promotion strategies, e-commerce, web design strategy, mobile retail and promotion, community building, social network marketing, and direct to consumer marketing. Students enrolled in Spring sections of this course participate in activities at the South-by-Southwest Music Conference and Festival in Austin, TX.
3 Credits
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28-5065 AEMMP Music Publishing: Practicum
AEMMP Music Publishing: Practicum provides students with an experiential learning opportunity operating a student-run music publishing organization. Students will work with music rights holders and clients in need of music content for various media applications. Areas of focus will include A&R (Artist & Repertoire), publishing administration, licensing strategy and royalty collection. Students will gain publishing management experience as they facilitate licensing opportunities for artists. This course may be repeated. Students enrolled in Spring sections of this course participate in activities at the South-by-Southwest Music Conference and Festival in Austin, TX.
3 Credits
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28-5070 Talent Agency: Practicum
This course provides students with an experiential learning opportunity operating a student-run Talent Agency. Students will work with artists on matters of presentation, marketability, branding, product development, career planning and live performance. Additionally, students will gain management experience as they represent artists, develop promotional materials, create an online presence, plan artist showcases and prepare for product release. Students enrolled in Spring sections of this course participate in activities at the South-by-Southwest Music Conference and Festival in Austin, TX.
3 Credits
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28-5080 Club Management: Practicum
This course provides students with experiential learning opportunities in programming, marketing, and operating a club-style performance space. The course will include classroom activities and hands-on experiences in the process of identifying appropriate programs and artist/attractions for an acoustic space of c. 100 capacity; developing a performance schedule; contracting talent; devising an operational plan and support documents; managing live public concerts; budgeting and marketing.
3 Credits
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28-5090 Events Management: Practicum
This course is designed to provide resources, tools, and training necessary for planning and management of live events. Students are given hands-on orientation of event management processes and the opportunity to participate in managing actual events.
3 Credits
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28-5137 Managers Software Seminar
Course introduces the inner workings of Microsoft Office. Course work emphasizes the use of software for presentation purposes. [Elective]
1 Credits
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28-5151 Taxation I - Personal Taxes
1 Credits
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28-5154J Customer Relationship
This course is designed to give students a working knowledge and hands-on experience of Tessitura, the leading box office and customer relationship management software for the arts, and the only system integrating ticketing, marketing, fundraising, reporting, and internet sales into a single database. This software has already been adopted by all the major opera, symphony and theatre companies in the United States. For arts organizations, Tessitura brings the promise of more efficiency, and for customers, better service.
1 Credits
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28-5178 Special Topics:
This course provides an overview of the history, evolution, and challenges of arts and cultural policy with a special focus on North America and Europe. Students learn how the arts contribute to human and community development and learn how cultural managers can develop partnerships and strategies to work more effectively with policy makers.
3 Credits Repeatable - 3
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28-5178J Exhibition Management: International Perspectives
Students will investigate exhibitions in museums, commercial galleries, and cultural sites in and around Rome. Through first-hand observation, research, and reflection, students will analyze differing approaches to curatorial direction, exhibition design and production, interpretative methodologies, use of technology, and marketing and communication strategies. Particular attention will be paid to developing exhibitions for multinational, multicultural, and multilingual audiences as well as similarities and differences to American exhibition models. Planned site visits may include museums such as the Vatican Museum, Capitoline Museum, Borghese, Gallery Maxxi (designed by Zaha Hadid), the National Museum of Art from the 21st century, Macro: Museum of Contemporary Art; cultural sites including the Roman Forum, Pompeii, churches and historic sites; and leading commercial galleries.
3 Credits
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28-5250J Puerto Rico: Arts and Cultural Management
This course allows students to experience and investigate the performing, visual, and festival arts and culture scene in San Juan Puerto Rico. Visits to art galleries, theaters, and the San Sebastian Festival give students the opportunity to observe, research, and reflect upon the various strategies, leadership styles, and cultural policies of our Caribbean neighbors. Visits to other cultural institutions and sites, such as the Puerto Rico Film Commission, will further immerse students in the country’s cultural scene, leading to a deeper understanding of the value of diversity in the arts, entertainment, and media, how business and the arts converge, and the impact on culture both locally and in the United States.
3 Credits
Requirements Permission of Instructor Required
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28-5350J European Experiments in Arts Policy and Management
3 Credits
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28-5429 Urban Inspirational Music Production
3 Credits
PREREQUISITES: 28-6410
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28-5436J MIDEM: Foreign Distribution of Music
This course is designed to explore the global music industry. Students will travel to Cannes, France, to attend MIDEM, the world’s largest international music marketplace. Through the A&R process, students will identify and select artists to represent at the conference. Students will create and implement a strategic plan for the artist that will require in-depth research of international markets, publications, websites, and global music industry organizations. At the MIDEM conference, students will seek global distribution, licensing, branding, and live performance partnerships for their artists.
2 Credits
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28-5472 Special Topics: AEMMP Record Company Promotion
Students follow a marketing plan developed by AEMMP Records Company Marketing and learn day-to-day aspects of promoting an independent release and the management and promotion of catalog product.
3 Credits
Requirements Permission of Instructor
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28-5550 Executive Producing for Film and TV: Practicum
Executive Management for Film and Television gives students the opportunity to develop a financial deal-making strategy for film and television projects. Students will investigate the responsibilities of executives and stakeholders - CFOs, Executive Directors, Executive Producers, Legal Counsel, Financial Advisors, Investors, and Donors - in for-profit and nonprofit companies and learn how they interact in greenlighting a film or TV project. Simulated scenarios in which students assume these executive management roles will allow students to experience what is involved in managing stakeholders, negotiating deals, and structuring the finances for these projects.
3 Credits
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28-5615 Digital Business Development: Practicum
Developing an online business entity is essential to supporting creative endeavor. Students will explore the necessary steps to construct an online system that will connect their artistic passions and/or business ideas with a particular market and enable them to grow their audience in a cost effective and viral manner. Topics will include: online market research, website development, website analytics and traffic generation strategy.
3 Credits
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28-5660 Management Applications of the Web
Course introduces students to the World Wide Web and its uses for managers. Students learn to conduct research on the Web and examine ways in which the Web is used by arts, entertainment & media organizations in fundraising, public relations, promotions and advocacy efforts. Students will develope a website for an arts, entertainment or media organization in Chicago. [Elective]
3 Credits
PREREQUISITES: 28-6119 Information Systems
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28-5710L Entertainment and Media Analysis
This course meets in Los Angeles. It introduces students to the industry-specific research and analytics used to measure and forecast market trends in the production, distribution, and consumption of films and media. Students analyze and interpret a range of media research quantitative, qualitative, film, TV, streaming, mobile and social as they learn how business decisions are made for programming, marketing, and advertising of content.
4 Credits
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28-5711L Entertainment & Media Marketing
This course meets in Los Angeles. It investigates how marketing plans, publicity campaigns, and branded entertainment are developed for film, TV, streaming, mobile, and other emerging forms of media. This course introduces students to industry professionals and leaders, providing them with an overview of internship and employment opportunities through guest lectures and field trips.
4 Credits
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28-5712L Entertainment & Media Marketing Communication: Practicum
4 Credits
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28-5725 Cultural Tourism
Offers insight into arts involvement and cooperative relationships with all aspects of the Cultural Tourism industry including: hotel, carriers, convention and visitor bureaus, tour operators, travel agents, and government agencies. Students develop an understanding of the many promotional, financial, and programmatic benefits of Cultural Tourism by discussion with guest professionals and case studies. Instructional discussion enables students to develop practical approaches to specific questions.
3 Credits
PREREQUISITES: 28-6110 and 28-6116 Behavioral Economics
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28-6100 Marketing Principles
This course provides a comprehensive overview of marketing concepts and research methods. Upon completion of the course, students should be able to:1) Understand all the elements of the marketing mix 2) Relate them to a cultural/artistic context 3) Understand basic quantitative & qualitative research approaches 4) Apply analytical skills to data interpretation & decision making
3 Credits
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28-6111 Accounting for Decision Making
Accounting of the corporation and not for profit organizations are studied in this course. Net Assets, retained earnings, dividends and earnings per share, long-term debt and debt vs. equity financing, cash flow and its analysis will be emphasized. Substantial time will be devoted to decision tools available to management using accounting information: traditional financial statement analysis, cost-volume-profit relationships through break-even analysis, absorption vs. variable costing for control and product pricing decisions, gross profit analysis, and demand elasticity effects on total revenues and pricing. These topics will be applied to the not-for-profit sector as well as the for-profit sector. [Core]
3 Credits
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28-6112J Audience Participation Survey
Students will survey the audience of a Chicago arts organization. Students will tabulate surveys, generate a final research report and client presentation.
2 Credits
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28-6113J Human Resources
This course will enable a student to indentify principal human resources management functions within an organization. Upon completion of this course the student will be able to write a job description, recruit, interview and select employees. The student will be able to create effective compensation packages. In addition the student will know how to discipline and develop employees using performance appraisal to help employees fulfill their potential. [Core course]
3 Credits
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28-6114 Labor Relations
Course focuses on labor management-relations. The course covers the impact of union jurisdiction, labor history, labor law, and other outside forces on the process of contract negotiations and administration.
1 Credits
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28-6115 Financial Management
Finance is the Arts and Science of managing money. The field of finance has evolved from one that was concerned primarily with the procurement of funds to a field that encompasses the management of assets, all financing decisions, those of operations and the overall valuation of the firm. This field of study has developed from one that emphasized external analysis to one that stresses decision-making in the firm. The goals and objectives of financial decisions in the for-profit sector is wealth maximization while in the not-for-profit sector financial analysis is used to meet the organizations established mission, goals and objectives of the firm. This course will apply the tools of the financial manager in both for profit and not-for-profit organizations. [Core course]
3 Credits
PREREQUISITES: 28-6111 Accounting for Decision Making
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28-6116 Behavioral Economics
This course is an introduction to the functions and principles of economics as applied to strategic management in the arts, entertainment and media fields. Concepts such as supply and demand, monetary and fiscal policy, and the motivations and behaviors of consumers in the marketplace will be explored and discussed.
3 Credits
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28-6117 Arts, Media, and the Law
Course covers basic legal principles and issues pertaining to the Arts, Entertainment, and Media Industries in both for-profit and not-for-profit sectors. Topics include: forms of business organization, Intellectual property, rights of privacy and publicity, contracts, libel, and first amendment rights. [Core course]
3 Credits
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28-6118 Marketing Strategy
This course provides a hands-on experience in drafting and implementing a marketing plan for an arts, entertainment or media organization. It is built around a semester-long group project. Upon completion of the course, students should be able to: 1)Integrate marketing research into the planning process 2) Develop a consolidated marketing plan that reflects the organization’s mission, vision and objectives 3) Produce a tactical action plan for implementation 4) Define and measure success parameters for the plan
3 Credits
PREREQUISITES: 28-6100 Marketing Principles
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28-6119 Information Systems
No description available.
3 Credits
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28-6120 Strategic Planning
This class is a ‘big picture’ course that addresses the central challenge facing 21st century Arts, Entertainment and Media (AEM) organizations: how to create a sustainable competitive advantage in a rapidly changing world. The focus is on the total enterprise - the industry and competitive environment in which it operates, its resources and capabilities, and its prospects for success. Contemporary readings and case studies in both for-profit and non-profit sectors provide students with real-world situations in AEM fields. Students develop skills to assess market opportunities, explore new business models, design appropriate strategies, and craft plans for successful, sustainable ventures.
3 Credits
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28-6121J Presentation Skills
This course helps develop the students’ ability to speak confidently and effectively in a variety of public speaking situations. Particular attention is paid to style, persuasion and credibility in public speaking. Students will prepare and present several different types of speeches which arts managers are often required to make. [Elective]
1 Credits
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28-6124 Investment Strategies
This course will provide students with a basic understanding of investments fundamentals, including the vocabulary and terms used in the securities markets. [Elective]
1 Credits
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28-6125 Seminar
Arts, entertainment and media managers examine the inter-disciplinary effects of aesthetic, economic, political, societal, and technological factors. Seminar assignments include: the nature of the artist-performer, formation of aesthetic judgment; race, ethnicity, and the arts; art vs. the marketplace; affirmative action, role of the critic, economic indicators, and public policy and the arts. [4th Semester Core course]
3 Credits
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28-6127 Leadership in the Arts, Entertainment & Media
Leadership in the Arts, Entertainment & Media Management will provide students with an overview of leadership theories, research and practices, along with the skills and techniques to assess and develop leadership capabilities in themselves and to others. The course will challenge students to understand and analyze how leaders successfully balance the creative and commercial aspects of an arts or media organization. Through lecture, discussion, case studies, improvisation, videos and experiential learning, students will examine the roles and responsibilities of leadership.
3 Credits
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28-6130 An Introduction to Project Management in Arts Organizations
This workshop is designed to give students an overview of project management fundamentals. Upon completion, students will have a basic knowledge of project management functions, the project management lifecycle, and basic project management control systems. Students will understand the values of using a consistent approach in arts organizations to control costs, time schedules, and to deliver quality programs and services.
1 Credits
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28-6151 Managing and Licensing Intellectual Property
This course examines the latest issues relating to the management and licensing of intellectual property in arts, entertainment and media. The course includes analysis and simulated hands-on management of real-world intellectual property portfolios chosen by the students, from identifying portfolios that are ripe for extraction of unrealized value to formulating plans for delivering that value in the form of incremental revenue to the intellectual property owners.
3 Credits
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28-6154 Negotiation Strategies
This course focuses on a variety of negotiation techniques used in business and personal life. Topics covered include diversity issues, conflict resolution, cultural sensitivity, styles of negotiation; preparation needed prior to negotiations, and negotiation tactics. [Elective]
1 Credits
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28-6155 Partnership Building
This course will prepare participants to understand the underpinnings needed to develop and sustain successful partnerships. Students are instructed in applying asset-based methodologies, articulating common goals, roles and responsibilities of all project participants, creating flexible timelines and exploring conflict resolution techniques.
2 Credits
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28-6161 Project Management
1 Credits
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28-6180 Internship
Internships are an integral part of the major, bringing together theoretical concepts with real world situations. In cooperation with leading organizations in the Chicago area and beyond, qualified students have the opportunity to acquire hands-on field experience, confidence, and contacts. Students become more aware of what is involved in their chosen career by actually working in a professional organization. The student, internship coordinator, faculty advisor, and sponsoring organization work together to make the internship experience one of the most important experiences in the student’s education.
1-6 Credits
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28-6187 Thesis Proposal Development
The principal objective of the Master’s Thesis is to demonstrate original scholarship and contribute to the general knowledge of the field of arts, entertainment, and media management. A student may choose to complete a Thesis or Thesis Project as an elective.
1 Credits
Requirements Perm. Grad Studies Dir.
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28-6189 Thesis Continuance
If a degree candidate does not submit a completed thesis by the thesis deadline in the semester following the semester of thesis enrollment, the student must enroll in Thesis Continuance in the next semester.
1 Credits
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28-6195 Directed Study
Directed Studies are learning activities involving student independence within the context of regular guidance and direction from a faculty advisor. Directed Studies are appropriate for students who wish to explore a subject beyond what is possible in regular courses, or for students who wish to engage in a subject or activity not otherwise offered that semester by the College. Directed Studies involve close collaboration with a faculty advisor who will assist in development and design of the project, oversee its progress, evaluate the final results, and submit a grade. Subject to department approval.
1-6 Credits
Requirements Department Permission
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28-6198 Independent Project
The student, with the approval of a supervising faculty member, designs a tutorial/independent project to study an area that is not currently available in the curriculum. Prior to registration, the student must submit a written proposal that outlines the project to the chair of the Business and Entrepreneurship Department or Business and Entrepreneurship Faculty Supervisor for approval.
1-3 Credits
Requirements Permission of Instructor
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28-6210 Exhibition Management
3 Credits
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28-6270 Museum Management
This course explores the changing dynamic of contemporary museums, trends in the field, and challenges facing museum managers in all areas and levels of the institution. This course familiarizes potential professional museum managers with all the major functions and structures of the contemporary museum, large and small, general or specific. It will equip students for dealing with a broad range of managerial issues.
3 Credits
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28-6275 Gallery and Art Market Management
This course explores different business models in the arts marketplace including galleries, auction houses, art fairs, independent art dealers and advisors, direct sales by artists, and the use of the on-line marketplace. It looks at the interrelationship of these models on the local, national and international levels and investigates current issues and future trends in the industry.
3 Credits
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28-6310 Grant Proposal Planning and Writing
This is a writing intensive course that focuses on strengthening the skills necessary for the development of successful grant applications for funding the arts. Skills include knowledge of relevant funding sources, awareness of available research materials, the ability to construct coherent proposals, and the ability to define a total fund-raising strategy for an arts organization.
3 Credits
WI
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28-6315 Fundraising
This course offers an in-depth study of philanthropy, non-profit organizations, accountability measures, income sources, and types of campaigns. Students will work with existing organizations to develop a portfolio of an organization analysis, case for funding, campaign plans, solicitation materials for individual gifts, and grant applications.
3 Credits
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