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    Columbia College Chicago
  Feb 25, 2018
2011-2012 Course Catalog [ARCHIVED CATALOG]

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41-3107 Radio Marketing & Promotion

Course explores establishing a station’s identity and growth through market positioning, advertising, non-profit involvement, utilizing current technology, incorporating sales promotions, press and public relations, and understanding demographic and psychographic profiles.

3 Credits
Requisites PREREQUISITES: 41-1100 Introduction to Radio   and 52-1111 Writing and Rhetoric I - Enhanced   or 41-1100 Introduction to Radio   and 52-1121 Writing and Rhetoric I for Non-Native Speakers of English   or 41-1100 Introduction to Radio   and 52-1151 Writing and Rhetoric I   or 41-1100 Introduction to Radio   and COMPASS Placement Test score >= 97



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