ADVE 345 Niche Communication

This course focuses on the historic, ongoing and growing importance of women as a marketplace presence and the corresponding need for marketing campaigns that are targeted to their sensibilities and demands. Interdisciplinary in scope, this course focuses on the history of media messages that are targeted to women and examines existing and emerging research. It also challenges students to develop a women-oriented demonstration campaign.

Repeatable: Y
Formerly 54-2805
Prerequisites ADVE 101 Introduction to Advertising and ADVE 120 Consumer Behavior and PURE 102 Intro to Public Relations
Minimum Credits 3 Maximum Credits 3