BUSE 381 Box Office Management and Ticketing Strategies

Every organization wants to sell more tickets. How can this be achieved? This course presents revenue maximization techniques, including dynamic pricing, promotional and discounting strategies, list selection and segmentation, new box office technologies, marketing analyses and how these techniques are used in the not-for-profit and for-profit sectors of the creative industries.

Repeatable: N
Formerly 28-3815
Requirements Junior Standing or Above (JR)
Minimum Credits 3 Maximum Credits 3