RADI 305 Radio Marketing & Promotion

Course explores establishing a station’s identity and growth through market positioning, advertising, non-profit involvement, utilizing current technology, incorporating sales promotions, press and public relations, and understanding demographic and psychographic profiles.

Repeatable: N
Formerly 41-3107
Prerequisites RADI 102 Introduction to Radio and ENGL 121 International Writing and Rhetoric I or RADI 102 Introduction to Radio and ENGL 111 Writing and Rhetoric I or RADI 102 Introduction to Radio and ENGL 111H Writing and Rhetoric I: Honors or RADI 102 Introduction to Radio and TWC-T-7 EXAM-TWC WRITING MINIMUM SCORE = 7
Minimum Credits 3 Maximum Credits 3