May 27, 2024  
2020-2021 Catalog 
    
2020-2021 Catalog [ARCHIVED CATALOG]

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RADI 305 Radio Marketing & Promotion


Course explores establishing a station’s identity and growth through market positioning, advertising, non-profit involvement, utilizing current technology, incorporating sales promotions, press and public relations, and understanding demographic and psychographic profiles.

Repeatable: N
Formerly 41-3107
Prerequisites RADI 102 Introduction to Radio  and ENGL 121 International Writing and Rhetoric I  or RADI 102 Introduction to Radio  and ENGL 111 Writing and Rhetoric I  or RADI 102 Introduction to Radio  and ENGL 111H Writing and Rhetoric I: Honors  or RADI 102 Introduction to Radio  and TWC-T-7 EXAM-TWC WRITING MINIMUM SCORE = 7  
Minimum Credits 3 Maximum Credits 3





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