ADVE 220 Advertising Copywriting I

This course teaches students to write copy for campaigns targeting consumer audiences. Focused on writing campaigns to be featured in print, broadcast, outdoor, and digital media. The course teaches the elements of style and creativity, relevant communication techniques, and the basics of how commercial messages are constructed.

Repeatable: N
Formerly 54-2606
Prerequisites ADVE 101 Advertising Principles or COMM 103 Introduction to Social Media and Digital Strategies
Minimum Credits 3 Maximum Credits 3