ADVE 380 Account Exec & Brand Manager

Course focuses on the role of two key marketing positions, one on the client and the other on the agency side of business. Students examine roles and responsibilities of these career options within the context of an integrated marketing environment.

Repeatable: N
Formerly 54-3504
Prerequisites BUSE 101 Introduction to Marketing or ADVE 101 Advertising Principles or PURE 102 Intro to Public Relations or COMM 103 Introduction to Social Media and Digital Strategies
Requirements Junior Standing or Above (JR)
Minimum Credits 3 Maximum Credits 3